The Featured Snippets Cheat Sheet and Interactive Q&A

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Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks...

SEO Analytics for Free – Combining Google Search with the Moz API

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Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What...

5 Things You Should Know About "People Also Ask" & How to Take Advantage

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Posted by SamuelMangialavori It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my...

Google Review Stars Drop by 14%

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Posted by Dr-Pete On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking...

Shopify SEO: The Guide to Optimizing Shopify

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Posted by cml63 A trend we’ve been noticing at Go Fish Digital is that more and more of our clients have been using the Shopify platform. While we initially thought this was just a coincidence, we can see that the data tells a different story: The Shopify platform is now more popular than ever. Looking at...

How to Automate Pagespeed Insights For Multiple URLs using Google Sheets

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Posted by James_McNulty Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it’s important to have...

Subdomain or subfolder, which is better for SEO?

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Today’s question is an evergreen one Deepak from India asks us subdomain or subfolder which one is the most beneficial for SEO.  Google web search is fine with using either subdomains or subdirectories making changes to sites. URL structure tends to take a bit of time to settle down and search so I recommend picking...