They’re the Best Around: The Top 25 Moz Blog Posts of 2019

Date:  Comments: 0

Posted by FeliciaCrawford Well, folks, it’s that time of year again. It’s hard to believe we’ve already gone another turn around the ol’ sun. But I’ve consulted my analytics data and made my SQL queries, and I’m here today to present to you the list of the top Moz Blog posts of 2019! For a...

6 Local Search Marketing DIY Tips for the Crafting Industry

Date:  Comments: 0

Posted by MiriamEllis Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone.63% of American households engage in at least one crafting project annually, while more than one...

What Do You Need To Know About Google’s BERT For Your Content Marketing Strategy?

Date:  Comments: 0

If one of your marketing goals is to increase your website traffic, one of the best tactics you can invest in is strategic blogging for your business. Regularly updating your website with new content tells search engines like Google that your site is current – and worth visiting regularly to find new pages to index....

The Top 5 Google Display Network Features Released in 2019

Date:  Comments: 0

The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in 2019 will make optimizing your Display Network campaigns a lot easier. Spoiler: The addition of video assets is one of my favorite new...

Lobster Marketing: SEO solution

Date:  Comments: 0

IMAGE: LOBSTER MARKETING Google has changed! To rank No. 1 organically means your business will be halfway down on the page. Will anyone scroll that far? To combat this, Google My Business optimization is necessary. Let the experts at Lobster Marketing Group handle it for you so your business is always ahead of the curve...

Top 10 Trends in Digital Advertising in 2020

Date:  Comments: 0

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the digital advertising industry. Here are key things to watch out for as you plan ahead and finalize your marketing budgets. 1. Amazon Hits Its Stride 2019 was a phenomenal year for Amazon, supported...

Simple Spam Fighting: The Easiest Local Rankings You’ll Ever Earn

Date:  Comments: 0

Posted by MiriamEllis Image credit: Visit Lakeland Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets...

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Date:  Comments: 0

Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out...

Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking

Date:  Comments: 0

We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure we turn to the obvious examples such as...

A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

Date:  Comments: 0

Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went...