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Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the purchase and pick the goods...
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Dynamic remarketing is an automated ad format on Google’s Display Network that allows you to re-engage with previous visitors, based on the pages they visit, without manually creating hundreds of ads. This is perfect for brands with large websites that want to tempt users back to specific product or service pages. In this guide, we...
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Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the...
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Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing...
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Posted by MiriamEllis “My business makes local deliveries, but doesn’t have a storefront. How do I handle listings management?” “I work from home. How should I be doing local SEO?” “Are there any tips for doing local SEO for clients like NerdWallet or Credit Karma that serve all customers virtually?” Queries like these about doing...
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So you’ve decided to invest in pay-per-click advertising (PPC). Congratulations on making the decision to invest in the future of your business. Now comes the easy part, right? All you need to do is enter in credit card information, write some ad copy, and boom, you’re done! Okay, maybe it’s not so simple. For example,...
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Reaching the right audience for your startup or small business is not an easy task. And it doesn’t matter how great your business is, or how much it will help your future clients if prospects can’t find you. Nowadays, when someone needs a new idea, a data point, to solve a problem, research a new...
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Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying...
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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...
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Google dynamic display ads (not to be confused with Dynamic Search Ads) are a valuable way to showcase previously viewed products or services to users who have already visited your website or app. The setup of dynamic remarketing in Google Ads is pretty easy, but this feature is available only for the Display Network and...