Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the...

34 Marketing Plan Samples and 7 Templates to Build Your Strategy

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Maybe you have no idea where to start when it comes to creating your marketing plan. Of course, you don’t want to leave out something important. Maybe you’re refining one you’ve already created. If you’ve done a simple Google search for marketing plan samples for inspiration, you’ve probably found it difficult. We thought you’d appreciate...

The 2020 Instagram Rich List — Who Earns The Most From Sponsored Instagram Posts?

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The Instagram Rich List is back for the fourth year running… For the first time in the list’s history there has been a drop in fees for influencers on Instagram, even among the highest earners, as marketers and brands have reduced influencer budgets due to the impact of the Coronavirus pandemic. What’s more, this is...

Meet the finalists of the Google Play Indie Games Festival

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Posted by Leticia Lago, Head of Developer Marketing, EMEA At the start of this year we opened submissions for 2020’s Google Play Indie Games Festival – an international competition celebrating incredible indie games from Europe, Japan and South Korea. We’ve received hundreds of fantastic submissions that showcase the technical abilities and groundbreaking creativity of independent...

How Google SERP Layouts Affect Searching Behavior

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Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a...

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular...

How Low Can #1 Go? (2020 Edition)

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Posted by Dr-Pete Being #1 on Google isn’t what it used to be. Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. The worst case scenario, a search for “Disney stock,” pushed #1 all the way down to 976px. A lot has...

Spot Zero is Gone — Here’s What We Know After 30 Days

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Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now...

The Power of "Is": A Featured Snippet Case Study

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Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey...

The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]

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Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. This is obviously an alarming situation, since ~15% of all result pages, according to the MozCast, have a featured snippet as a SERP...