International marketing: What you need when entering foreign markets

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Interested in entering a foreign market? In a day-and-age dominated by digital commerce and worldwide shipping, borders shouldn’t hold back your growth. Heck, the global ecommerce space is projected to grow to a staggering $4.5 trillion by next year. Couple that with the fact that nearly 2 billion people made an online purchase in 2019. However,...

How to write a white paper that inspires a year-long content strategy

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  When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. It allows you to...

Branded keywords: Why they matter and how to track them

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Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers found out about you, keywords often represent a treasure trove of marketing data. However, there’s a particular type of keyword that often gets overlooked. That is, branded keywords. Although they’re often treated as an afterthought...

How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...