Download the SEO’s Local Search Cheat Sheet!

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Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushed No local SEO agency or in-house...

How Customer Emotion Impacts Customer Sentiment

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Experts suggest understanding customer emotion and customer sentiment is the key to unlocking customer experience over the next decade. Forrester recently reported that when it comes to stand-out customer experiences, leading brands rely on emotion to build loyalty. But many marketers and product managers often use “emotion” and “sentiment” interchangeably, even though they are very...

5 Ways to Use Business Intelligence Tools to Stay Competitive in 2020

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Businesses can unearth “new year, new me” profit opportunities by harnessing the power of advanced analytics. The start of any new year often promises heavy shopping of fitness gear, hobby accessory and other goal related activities. Organizations generate a massive amount of information. If you’re not leveraging big data analysis to develop actionable business intelligence,...

How to Learn Social Media Marketing: 40 Resources for Beginners

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Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put...