25 answers to the most common social media questions

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With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike. Naturally, you might have a lot of pressing social media marketing questions that you’re embarrassed to ask because they seem like common knowledge. But no question is too simple because it can be challenging to...

Why you need to speed up your social media response time (and how)

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Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that...

Why digital literacy matters for marketers

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Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept....

How to use emoji in marketing to drive engagement

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They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji. Whether your audience is young and hip...

How to set up social media automation to save serious time

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Let’s be honest: social media can feel like a total time-sink sometimes. This is especially true as social managers take on more and more responsibilities. That’s why it’s so important to eliminate as many tedious tasks related to social media management as possible. Doing so not only frees up stress and your schedule but enables...

Social media and politics: 10 best practices for campaigns to know

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Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Tweets and comments represent the modern-day public forum. Social media’s ability to break news in real-time has transformed the way we absorb information. Meanwhile, the ability to go back-and-forth with...

How COVID-19 has changed social media engagement

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Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely, sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19. As daily routines changed...

How to remain agile when your priorities shift

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In the wake of COVID-19, social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been...

Social media SWOT analysis: what it is and how to do it

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If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should...

How to run a winning Twitter contest

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No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about...