Social media SWOT analysis: what it is and how to do it

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If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should...

How to run a winning Twitter contest

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No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about...

What you need to know to create a social media budget

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No matter what size company you’re at or if you’re just a team of one, the value of social media has likely been brought up. Is the advertising you’re doing enough? How much are you really spending between all of your tech stack subscriptions? Have any of the campaigns been worth the investment? These are...

Want better results? Start with social testing

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When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in a certain way, what do you say? “Because we’ve always done it this way.”(This one is a career-killer, never say this.) “Because our audience seems to like it.” “Because we tested multiple approaches and found...

Why brands need a social media monitoring strategy

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It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. On top of that, it certainly gets time consuming to...

How to Jumpstart Your LinkedIn Lead Generation Strategy

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If you’re in B2B, now’s the time to iron out your LinkedIn lead generation strategy. Why now, though? For starters, recent social media statistics note that 45% of B2B marketers have already won customers through LinkedIn. The same stats also highlight that the platform generates nearly 300% more B2B leads for marketers versus the likes...

Why LinkedIn influencer marketing matters for brands

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When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean...

15 inspiring social media landing page examples

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Landing pages are easily one of the most important pieces of your social media marketing strategy, they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions? Are they moving through your funnel or are you letting...

How to build a social media marketing funnel that converts

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There are hundreds of strategies out there when it comes to marketing your brand using social media. These strategies encourage creating content, building a social media marketing calendar and orchestrating creative campaigns to keep your audience engaged. But when it comes to building a customer journey that takes potential customers who are hearing about your brand...

What brands are missing by sleeping on TikTok

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Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Everything happens bigger and faster here. Reigning queen of TikTok and member of...