How to effectively run a multi-location review management strategy

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Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Fortunately, with a well-planned strategy, you can make tackling the challenges of managing reviews across multiple locations...

What is brand monitoring and why is it important?

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Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about...

Social media advertising: how to run a compelling campaign

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If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and...

Why UX matters for marketers: 8 tips to improve your UX

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Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions....

Your guide to Instagram Live for business

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It seems like nearly every social media platform has the option to livestream. That’s because it’s such a powerful way to connect with your audience and build up your brand. Whether you go live on Facebook, Instagram, YouTube, depends on where most of your audience is. So we’ve put together this ultimate guide to Instagram...

Social media for gamers: How to level up your video game marketing

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To say the gaming industry is doing well would be the ultimate understatement. Video games represent a $130+ billion market with no signs of slowing down. If anything, gaming is poised to grow even more as competing forms of entertainment (film, television, sports) stall due to COVID-19. There’s a massive window of opportunity for indie...

What is a brand community and how to build a successful one

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If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people. To...

Tiktok’s influencer culture: What makes it stand out and how can you join in

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If you still haven’t adopted TikTok as a way of life, what are you waiting for? The popular app may be the topic of contentious headlines lately, but it only continues to take over the world in unprecedented ways. While it’s here, we’re going to talk about how you can get the most out of...

25 answers to the most common social media questions

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With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike. Naturally, you might have a lot of pressing social media marketing questions that you’re embarrassed to ask because they seem like common knowledge. But no question is too simple because it can be challenging to...

Why you need to speed up your social media response time (and how)

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Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that...