The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...

Create a Virtual Fundraising Event: How Nonprofits Can Continue Development Efforts

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COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to increase donations, but also to strengthen relationships worth leveraging for...

How to Get Email Addresses for Email Marketing

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Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. But first you need a list of subscribers to send emails to. Whether you lack the time or the know-how to create quality emails, there...

How to Build Your Sales Enablement Strategy

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Providing your sales reps with the tools, materials, and content needed to drive leads will ultimately enable them to secure more opportunities and revenue for your business—and more opportunities and revenue are the end game of sales enablement. Sales enablement, in its most simple application, is the holistic process of providing your business’s sales team...

5 Things You Should Automate (And What You Shouldn’t)

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We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. In fact, 80% of the top online retailers have used automation for over two years. But automation doesn’t...

The New Guidelines for Online Marketing During COVID-19

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Time moves differently now, and so should your marketing. At the beginning of the coronavirus (COVID-19) pandemic, some people worried that marketing their business was in bad taste, and at one point, that might have been true — depending on the nature of your business. However, things have changed and we don’t know how long...

Ways to Drive Traffic to your Website in 2020

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Any business owner wants to have more customers. And with the digital age, it should be easy to get more customers since almost every person is on the internet. You want to attract people who will potentially be clients. But where are they, and how do you get them? Here’s How: Advertise: Paid search, social...

20 Lead Generation Tools to Get More Targeted Leads

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Lead generation is an essential part of running a successful business, but it can be extremely difficult and time consuming to implement successfully. The aim of lead generation is not just to increase your number of site visitors, but to increase the quality of those visitors. It’s important to focus on relevant and high-value users...

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

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Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to...