Why you need to get to “next-level” digital commerce

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The rise of digital commerce has propelled both buyers and sellers to radically change their shopping and buying behaviors over the last decade. Online sales quickly became the darling for retailers and B2C companies with the introduction of Amazon and other marketplaces. However, we no longer have separate expectations for personal and business buying. Why...

Six steps for maximising the ROI of a ratings and review program

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Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their...

Ecommerce PPC Transitions to a Holiday Mindset

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If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in 2020. To put it another way, there has been a lot of wait, watch, see, try, adjust, cutback and spend more mix with each month. With travel, trade...

To survive what’s coming, most retailers will have to work with what they’ve got: email

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We’re going to be hearing a lot about digital transformation from now on; it’s a concept that’s been about for a while, but Covid-19, lockdowns and shifts to online shopping have very quickly brought a new sense of urgency. And that figures – with many traditional brick-and-mortar competitive advantages like store location and footfall-drivers gone,...

How to Successfully Launch an E-Commerce Brand in 30 Days

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If you are an entrepreneur, one quick scroll through your Facebook feed makes one thing appears to be evident — e-commerce is easy. Everyone is making piles of money, buying Lamborghini’s, living a luxurious life, all while not having to work hard. Amazing, right? Sadly most of those ads are pushing courses, mentorship, and other...

5 Ways to Increase Customer Engagement on Your E-commerce Website

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Today, e-commerce is growing at a rapid rate. The pandemic situation has further accelerated the pace of digital transformation in retail, with many brick and mortar stores venturing into online commerce as well. As evident, a growing market also indicates growing competition amongst retailers, and the best way you can stand out in the crowd...

What happens now in ecommerce? We ask Chi Evi-Parker, former Ecommerce Director at Monica Vinader

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Has ecommerce adoption amongst consumers taken a sustainable leap? In short, I believe it has, although the level of adoption will differ by industry: whilst some will see a full shift, others will see customers who are more amenable to moving some elements of the interaction online. To explain this, I need to consider what...

The COVID-19 Crisis is Your Chance to “Build the New”

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Building the new — at this point, what choice do we have? The Covid-19 crisis has upended almost everything we knew and expected about our work, our careers and our way of life. Sadly, as the crisis continues, while unemployment is improving, we are not out of the woods and the collapse of myriad small...

How to Sell on Etsy: Your All-in-One Guide to Getting Started

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If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool...

Your Complete Guide to Making Money with eBay

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Few business ideas are as simple or accessible as opening your own eBay store. Anyone can do this, and it’s a business you can run from the comfort of your home, even supplementing income from your full-time job by running your eBay store as a part-time gig. Once you understand the ins and outs of...