10 ways the Sprout Social mobile app lets you manage social from anywhere

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There are few professions that require people to always be on the way social media marketing does. Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Not to mention, social media doesn’t slow down for your busy schedule,...

Branded keywords: Why they matter and how to track them

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Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers found out about you, keywords often represent a treasure trove of marketing data. However, there’s a particular type of keyword that often gets overlooked. That is, branded keywords. Although they’re often treated as an afterthought...

How to effectively run a multi-location review management strategy

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Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a franchise model, the effort is multiplied. Responding to reviews is an important task in maintaining your brand’s reputation. Fortunately, with a well-planned strategy, you can make tackling the challenges of managing reviews across multiple locations...

Social media advertising: how to run a compelling campaign

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If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and...