Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

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Posted by Dr-Pete On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

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Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that...

8 stats that demonstrate how social drives business growth

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When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture...

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what...

4 ways to advance your agency with your social media strategy

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Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts...

What You Need to Know About Location Intelligence in 2020

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53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020. Leading analytics and platform vendors who offer Location Intelligence include Alteryx, Microsoft, Qlik, SAS, Tableau and TIBCO Software. Location Intelligence vendors providing specialized apps and platforms include CARTO, ESRI, Galigeo, MapLarge, and Pitney Bowes. Product...

Spot Zero is Gone — Here’s What We Know After 30 Days

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Posted by PJ_Howland As you are probably aware by now, recent updates have changed the world of search optimization. On January 22nd Google, in its infinite wisdom, decided that the URL that has earned the featured snippet in a SERP would not have the additional spot in that SERP. This also means that from now...

The secret to good UX: how to nail your app or website’s first impression 

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First impressions can shape entire relationships. Just think of meeting your best friend or significant other. That moment is often tattooed on your mind.   And it’s no different online: a user’s first impression of a website or app is critical in shaping how they feel towards a company, with 76% of customers willing to quit brands forever after a...

Google’s January 2020 Core Update: Has the Dust Settled?

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Posted by Dr-Pete On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent...

5 Ways to Use Business Intelligence Tools to Stay Competitive in 2020

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Businesses can unearth “new year, new me” profit opportunities by harnessing the power of advanced analytics. The start of any new year often promises heavy shopping of fitness gear, hobby accessory and other goal related activities. Organizations generate a massive amount of information. If you’re not leveraging big data analysis to develop actionable business intelligence,...