Five Mistakes That Even Experienced Social Media Managers Make

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BONUS Material: Social Media Agency Life Ebook The always-on hectic life of a social media manager means that sometimes mistakes get made. Which ones are easier to prevent than others? Can you avoid them all? Let’s take a look at the most common mistakes social media managers make. Social media marketing is never done: It...

How to Create Great Content for Video Marketing: Tips and Inspiration for You

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  You know videos pack a punch. But maybe you’ve only practiced it inconsistently. Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. Then get inspired to start. Anyone can make videos for social media. This article shows social media managers and digital agencies how...

How to Build a Social Media Marketing Strategy in 5 Easy Steps

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  Planning a social media marketing strategy may sound overwhelming.  But when you break it down into five easy steps, it’s doable and even enjoyable. (Really!) Are you planning to boost your social media marketing performance? Or maybe you are going to start your very first social media campaign? Whatever the case may be, your...

How to Create a Social Media Calendar That Makes Your Workday Easier

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  Have you been putting off creating a social media calendar? Never fear—here’s what you need to put together a social media calendar that helps you get the job done. There are two things guaranteed to cause social media managers to sigh: setting social media KPIs and creating a social media calendar. A social media...

18 Passive Income Ideas for 2020: Which Is Right for You?

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There are many different income streams to choose from, especially when it comes to earning money without having to lift a finger. Who knew you could potentially make supplemental income while you sleep? Passive income is the most common solution to do just that. Even though it sounds too good to be true, there are...

How to Create High-Converting Funnels

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Here is the number one funnel template you’ll ever need, which will quadruple your sales in 24 hours….Yep, the image doesn’t display because there’s no such thing. Because that’s not how funnels work. There’s more work involved, and there’s no one size fits all solution. But I think you could be doing a few things...

Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

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  Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. You’re also responsible for reporting on your results. So,...

How to Create An Effective Social Media Policy (Before It’s Too Late)

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  If your business or agency or doesn’t yet have a social media policy, it’s time to build one. Here are tips to make your policy ironclad. Creating an official social media policy is always a good idea. If there is more than one person on your team involved in your social media accounts, such...

The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

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  Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. In my opinion, it’s not the time to release...