Law firms’ “new normal” digital strategy will be permanent, and imperative in a post-pandemic world

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The race for an approved Covid-19 vaccine continues to engross the world, and while there’s no debate about the ultimate distribution of medicine providing a return to a more recognizable society, the way in which businesses operate, especially law firms, have been forever altered. As a matter of fact, effort by any law firm seeking...

Mid-Pandemic Social Media Best Practices to Hang Your Hat on

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Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis...

Keep Your Business Safe with VIPRE Antivirus

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COVID-19 has an unprecedented number of people working from home and many are working on their own computers which are vulnerable to viruses. I use VIPRE antivirus and my computers and they provide comprehensive email and endpoint security, along with real-time threat intelligence that delivers layered protection. When I was looking at the various antivirus...

9 Tips for Successful Virtual Press Conferences

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Image by Tumisu from Pixabay Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention of reporters and other guests, as attendees are more susceptible to distractions....

The COVID-19 Crisis is Your Chance to “Build the New”

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Building the new — at this point, what choice do we have? The Covid-19 crisis has upended almost everything we knew and expected about our work, our careers and our way of life. Sadly, as the crisis continues, while unemployment is improving, we are not out of the woods and the collapse of myriad small...

Webinars address how to navigate your business during a pandemic

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PHOTO: DAMIRCUDIC/E+/GETTY IMAGES The webinar series “COVID-19 Proofing Your Business” was designed to help pest management professionals (PMPs) carry on as states issued stay-at-home mandates during the coronavirus pandemic. Donnie Shelton, CEO of digital marketing solutions company Coalmarch, and Dan Gordon, CPA, managing partner of accounting firm PCO Bookkeepers, partnered to present four weekly sessions...

EXCLUSIVE: Pierce and Klein on Valiant’s upcoming release schedule

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All the way back on March 24th, when the global pandemic/recession was just getting up to speed, we spoke with Valiant Entertainment publisher Fred Pierce and VP, Sales and Marketing Matthew Klein. It’s a snapshot of those early days of Diamond shipping breaks, retailer closure and pencils down. Valiant reached out at the end of May...

You’ve got 7 seconds to sell — here’s how to maximize your listing

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Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. Read more: feedproxy.google.com

Web Exclusive: Keeping business strong during COVID-19 pandemic

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Editor’s Note: To get a comprehensive look from the author of current government programs that can help your business, as seen in the May issue of PMP, please click here. We are observing a can-do attitude from our pest management clients, with respect to operating their businesses in these challenging times. With a combination of...

Survey Results: How Social Media Behavior Has Changed with COVID-19

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In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways Running paid media is ok during this time, but make sure your messaging is sensitiveWhile...