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As the shift from offline to online accelerates amidst the global pandemic, it has become crucial to get a higher ROI from your existing activities rather than putting time and money in scaling up. For this, it’s imperative that businesses fill gaps in the customers’ journey through website optimization. Important components to consider for this...
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Posted by cheryldraper It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon...
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Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. We stroll into new business pitches and make big claims about how “integrated” we are. We preach that our recommendations are better because we...
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You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam. As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns...
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Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of...
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Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was...
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Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify...
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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what...
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In an ideal world, your target customers would see the same thing you do: they need your product to solve their pain point. But here’s the thing: getting there takes a while. A few years ago, we learned that 47% of B2B buyers consume three to five pieces of content before they engage with a salesperson....
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Every webmaster wants more traffic. More traffic means more visitors, more visitors mean more opportunities and more opportunities mean greater financial reward. As a marketing director and blog owner, my favourite category of traffic is organic. BTW: An organic visitor is somebody who visits your website by route of a search engine. The reason I...