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The massive changes that happened in 2020 were tough for small businesses, there's no question about it. But they also now give businesses a chance to reset and review their lead generation strategies. If you've been resting on the same strategy laurels for years, now's the time to shake things up. I want to share...
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As some people believe social media companies to be overstepping their bounds, there’s been a lot of talk about Section 230 lately. Unfortunately, not all of this talk has been accurate. What is a platform? What is a publisher? Does any of that have anything to do with Section 230? As the representative of a...
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Every blogger wants their blog to rank in the top position in Google search results since users commonly select results contained on the first page, especially those in one of the top 3 positions, as you can see in the graphic below. And, for years, the Google search algorithm made content king. This explains why...
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When it comes to creating your social media content strategy, it’s good to have a strong understanding of what you want to achieve before you dive in. That’s why we’ve curated our top four questions to ask yourself before creating your social media content strategy. By considering these four questions, you’ll find creating your monthly...
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Marketing has and always will be a trial-and-error process to some degree. The latest analytics can shrink some of the guesswork. But at the end of the day, you’re just not quite sure of your audience’s response until you launch your content. But with repurposed content, you already have a good idea of what to...
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In a time of continuous ups-and-downs globally, it is more important than ever to pay attention to what your brand is posting on social. As much as we’d like to continue posting and promoting during these times, it’s not business as usual. We often recommend that our clients go dark during these critical times, but...
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Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. The problems a business might...
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Bonus Material: Free Social Content Calendar Want more ideas for your content marketing? These types of content can help your brainstorming content for your social media channels. As more and more brands are investing in creating content, it is getting harder and harder to catch a web user’s attention. Today’s consumers are constantly moving through...
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You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is notoriously hard to track. Small things add up over time, and it’s fairly unrealistic to expect that one campaign will cement you in the Hall...
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An important part of good content marketing is timeliness. You have to create the right content for the right events and share them at the right time. With so many holiday celebrations throughout the year, you’ll have plenty to do getting ready with blog posts, ad text, images, videos, and strategies to leverage each holiday...