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Let’s compare the expectations and realities of a social media manager job, so you know exactly what you’re getting into. When you apply for your first social media manager job, you might not know exactly what to expect. What does a social media manager do anyway? What skills will you actually use on the...
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Today I have some resources to help you improve your video content marketing. Here’s four links with tips and tricks to kick start your work week. Growing a brand audience involves creating compelling visual content, which can greatly improve your social engagement and following. Professional videos are easier than ever to produce and publish online....
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Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media...
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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received...
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Providing your sales reps with the tools, materials, and content needed to drive leads will ultimately enable them to secure more opportunities and revenue for your business—and more opportunities and revenue are the end game of sales enablement. Sales enablement, in its most simple application, is the holistic process of providing your business’s sales team...
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Shopping for Twitter management tools? Our survey of community managers all over the globe returned seven universal features you must look for. With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out...
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Sven launched Green Park Content in 2014 and establish operations firstly in Sao Paulo before moving to London in early 2016. Actively involved in the day-to-day running of the business, Sven has overseen rapid growth to a 150-strong team across 11 global locations today. We caught up with him to ask him about his business...
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We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. In fact, 80% of the top online retailers have used automation for over two years. But automation doesn’t...
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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...
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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...