The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the...

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

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  With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Let’s dig into reasons for and against doing so. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. As these events...

Social Media Content: Post Now, Schedule, or Queue?

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  Which types of social media posts you should post now, schedule, or queue? It’s time to find out and improve your social media management. Do you imagine that the best ideal social media managers always have their cell phones in their pockets 24/7 to take out and post something witty at the moment? After...

Website Lead Generation – Your 24-Hour Sales Person

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Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

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Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade....

14 Copywriting Skills Every Marketer Needs to Have

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Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — if you’re truly worth your salt — even converting them and retaining them. That’s a heck of a job. Anything and everything you’ll do to...

3 Digital PR Tenets for Excellent Outreach

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Posted by amandamilligan Content creation and promotion is our bread and butter at Fractl, but most of the questions we get are tied to the promotions side of the process. People ask us: How are you able to secure media coverage on sites like CNBC, USA Today, and more? It’s not easy, I’ll tell you...

55 Features Every Business Website Should Have (INFOGRAPHIC)

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A website reflects the personality of the company in the virtual world. Your website helps to promote and sell your products and services. Besides this, it helps in distinguishing your business from the competition. In fact, it is your business’ most important asset for sharing information, building credibility, and standing out from the competition. In...

How to Monetize Your Blog With Affiliate Marketing

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There are hundreds of thousands of blogs worldwide, but very few are well monetized. A 2017 report by ConvertKit shows professional bloggers earned approximately $138,064 in 2016, while amateur bloggers made just $9,497 during the same period. This shows the need for bloggers to monetize their sites in a smart way and go beyond just...

Social Media Recommendations During COVID-19: Why You Need to Be on Social Media During – and After – The Crisis

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The coronavirus disease continues to spread around the world with no signs of slowing down. It already infected millions of people and killed tens of thousands worldwide. It also caused widespread unemployment, as well as permanent or temporary business closures. Based on the current situation, the impacts of COVID-19 will likely get worse before things...