LimeAid Virtual Conference Addresses Pandemic Challenges for Small Business

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FreshLime presents its annual LimeAid conference this coming Friday, Sept. 18 and it’s a chance to network with fellow small business owners and learn from some of the top small business experts in the US today. Attendees to this FREE one-day virtual conference deals with running a business during the coronavirus pandemic and situating your...

Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...

9 Tips for Successful Virtual Press Conferences

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Image by Tumisu from Pixabay Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention of reporters and other guests, as attendees are more susceptible to distractions....

Can Experience-Centric Shopping Survive in a Post-COVID World?

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Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary based on product category and...

In the News – Hulu Launches Advertising Platform for Small Businesses

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A small business needs a hefty advertising budget if it has aspirations of marketing itself on television. Those TV commercials aren’t cheap, after all. But TV isn’t the same as it once was but that’s a good thing for small businesses. And the popular streaming TV service Hulu is creating opportunities for small businesses to...

10 Questions to Ask When Planning a Press Release

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Image by Gerd Altmann from Pixabay Although some PR pros maintain that press releases are no longer effective, they have not disappeared. News releases may have evolved, but they remain a core public relations tool for businesses of all sizes. Polished publicity releases can be especially effective for smaller businesses and local businesses that don’t...

Digital Marketing: Top 7 Tips for Small Business

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If there is one industry that has undergone a revolution and disruption in the past decade it would have to be marketing. There has been a significant change in how businesses market their products and services. Most businesses today have an online presence. And many have moved to sell their products online on eCommerce platforms....

LiveChat Adds Text Messaging to Customer Service Platform

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LiveChat has launched a new feature that enables businesses to use text messaging to communicate with customers. LiveChat are specialists in online customer service software. The company recently partnered with Twilio and launched the integration of the LiveChat application with the Twilio platform.  The text messaging feature is available for businesses using the LiveChat application...

11 Benefits of Blogging for Small Business Owners in 2020

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Are there any benefits of blogging? Sure there are. For decades, entrepreneurs have promoted their businesses through content marketing. The form content marketing has taken has differed over the years though. Think about the invention of the printing press, the massive impact of television, and then the outburst of digital technologies. One common trend throughout this...

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

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Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with...