Use Data From Your Social Media Report to Create Share-Worthy Content

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  Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. But these summaries are much more than progress reports that reflect on the past. Your social media...

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

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Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received...

The SmallBizChat Podcast: The Ins and Outs of Affiliate Marketing with Griffin Stewart

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Griffin Stewart is an e-commerce consultant, affiliate marketer, and the owner and co-founder of 5DayDeal, a multi-million dollar start-up which he founded with his wife Valerie in 2014. Specializing in joint venture partnerships, Griffin donates 10 percent of his profits to charity and has contributed over 1.8 million dollars to non-profits over the past five...

MozCon Virtual 2020: Top Takeaways from Day One

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Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count...

How to Tackle Content Marketing as a Startup Ecommerce Business

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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...

Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your...

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

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The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media...

Three Steps to a Better-Performing About Page

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Posted by AnnSmarty Somehow, many businesses I’ve come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn’t make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn’t require...

The MozCon Virtual 2020 Initial Agenda

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Posted by cheryldraper It’s the question that’s been on plenty of people’s minds: What’s up with MozCon this year? We’re happy to report that 2020’s MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon...