Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

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Posted by MiriamEllis Get found. Get chosen. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here’s the thing: while managed location...

Uncovering the Differences Between B2C and B2B Digital Marketing

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When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an industry that is constantly changing; especially when it comes...

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

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  With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Let’s dig into reasons for and against doing so. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. As these events...

5 Reasons Press Releases Are Important and How to Write Them

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In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media? This article offers insight...

Energize Your Social Media Agency: Ideas for Experienced Social Media Managers

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  You’ve had your social media marketing agency for a while. But now, it needs a little power boost. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Many readers tweeted,...

Strengths, Weaknesses, Opportunities, and Threats: How to Perform a SWOT Analysis

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  Need to get the full picture for a  social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and...

Building Great Brand-Agency Relationships

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Brand-agency relationships thrive when both parties are ready to push each other towards a mutually agreed-upon outcome. When built well, these relationships can flourish into truly meaningful work that both the brand and the agency are proud of. Easy in principle. Hard to do in practice. If you’ve been on the agency or brand side...

How to Set and Maintain Meaningful Marketing Goals

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If you’re signing on with an agency, you’re hopefully entering the engagement with some kind of goal already in mind. More traffic, more revenue, and lower cost are common places where our discovery calls begin. That’s not a bad start. But setting a meaningful goal or set of goals for an engagement is essential for...

Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...