How to use local competitors to your advantage

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.css-15dtvu8-Outer > *{margin-bottom:20px;margin-top:20px;}.css-15dtvu8-Outer > H2{margin-top:60px;}.css-15dtvu8-Outer > H3{margin-top:40px;}.css-1pndmrk-P{font-weight:normal;font-size:16px;line-height:175%;color:#666666;}@media (min-width:660px){.css-1pndmrk-P{font-size:19px;}} Choosing to start a business in what seems like a crowded market can be daunting. How could your little startup possibly stand out against the businesses who've been around for several years?  My partner and I started our local hauling and junk removal business,.css-1f4w78g-CustomA{color:#136bf5;-webkit-text-decoration:none;text-decoration:none;}.css-1f4w78g-CustomA:hover,.css-1f4w78g-CustomA:focus,.css-1f4w78g-CustomA:focus-within{color:#2655bd;cursor:pointer;}.css-1f4w78g-CustomA:hover > span,.css-1f4w78g-CustomA:focus >...

What Are the Best Times to Post on Social Media?

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Bonus Materials: FREE Social Media Content Calendar What are the best times to post on social media? The answer can vary. Here’s a look at why that is and how to find the best time to post your social content. The right time to publish depends on several factors, including: Your brand’s industry Your audience...

The New Best Practices for Native Advertising on Editorial Sites

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Posted by MeganRoseM Digital advertising is different nowadays. How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. And for native advertising in particular, ad performance has always relied on the...

Are H1 Tags Necessary for Ranking? [SEO Experiment]

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Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tagsUse one — and only one — H1 tag per page These suggestions appeared in audits, SEO tools, and was the source of...

2019 Sprout Partner Value Awards are here!

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Each year, we have the honor of recognizing our top agency partners by awarding Sprout Partner Value Awards in five different categories.  While this is the third year we’ve presented this award to our agency partners, the history of the Value Award comes from a long held tradition here at Sprout to recognize those that...

What Do You Need To Know About Google’s BERT For Your Content Marketing Strategy?

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If one of your marketing goals is to increase your website traffic, one of the best tactics you can invest in is strategic blogging for your business. Regularly updating your website with new content tells search engines like Google that your site is current – and worth visiting regularly to find new pages to index....

YouTube Best Practices

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YouTube is one of the more unique social media platforms. It’s not the app you’d first think of when logging in to see what your friends are up to, but it is a huge platform for consuming content from influencers, vloggers, and amateur creators alike. Moreover, YouTube is a key channel for brands given its...

The Featured Snippets Cheat Sheet and Interactive Q&A

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Posted by BritneyMuller Earlier this week, I hosted a webinar all about featured snippets covering essential background info, brand-new research we’ve done, the results of all the tests I’ve performed, and key takeaways. Things didn’t quite go as planned, though. We had technical difficulties that interfered with our ability to broadcast live, and lots of folks...