How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...

Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

5 Pandemic-Proof Marketing Channels to For Uncertain Times

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The COVID-19 virus has had a huge impact on every part of society. Nonessential businesses are being forced to close, people are being laid off, public schools are closed, travel is limited, and the list goes on… Of course, the first thing we need to focus on is the health and wellbeing of everyone around...

8 stats that demonstrate how social drives business growth

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When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture...

How to Optimize Your Facebook Page for Local Searches

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  Consider Facebook for your local marketing. It’s one of the best ways to put your products and services in front of the right audience at the right time. Gone are the days when printed flyers were the only tools at your disposal to put your business or brand in front of a local audience....

Programmatic Advertising: The Key to Success for Nonprofits

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willian_2000 / Pixabay Marketing for a nonprofit organization involves more than just branding. There is a cause that is being promoted and there is a specific purpose that benefits society at large. Nonprofits leverage many of the same marketing tactics as other businesses do, although have a unique challenge—they need to influence their target audience...

A Marketer’s Guide to Launching a Facebook Live Campaign

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We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook...

Something to Smile About: 10 Dental Marketing Strategies That Work

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All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours. One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick...

Social Media Management 101: What Every Smart Social Media Manager Needs to Know

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  Are you now handling social media in-house? Have you just joined a digital agency? You’ll need to get up to speed on the fundamentals fast.  From planning and budgeting to content creation and collaboration, we’ve got you covered. Learn the basics of social media management for businesses and agencies in this invaluable guide. Social...

Does Working with Micro-Influencers Bring in Big ROI?

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  Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing, an influencer is an individual who has established credibility, can have an effect on purchase decisions, and...