Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

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Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The intention is to capture revenue...

A day in the life of… Tony Whittingstall, Global COO at FirmDecisions

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Please describe your job: What do you do? FirmDecisions is the largest independent global marketing contract compliance specialist. I’ve been with the business for more than 14 years now, and my role has grown and changed as the firm has developed its footprint and influence. From the start of this year, I’ve been Global COO,...

PPC: A glossary of terms

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If you’re a complete beginner to the world of pay-per-click advertising (PPC), check out the Paid Search Basics Best Practice Guide for a good primer. There’s a fundamentals guide and glossary for SEO, too. 301 redirect – permanent redirect Interpreted by search engine robots that the current domain/URL is no longer valid. All links to...

How travel and hospitality brands are preaching safety in their marketing campaigns

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Interestingly, new research suggests that it could be beneficial to overtly communicate safety messaging in advertising, as this has been proven to positively influence tourists’ intentions to travel. The study, undertaken by King’s Business School and published in Annals of Tourism Research, compared consumer responses to two versions of an ad depicting Dubrovnik as a...

As coronavirus crisis hits media, brands should reconsider the PESO model

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I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media....

What Experts Don’t Want You to Know About Facebook Ads Targeting

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Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is...

A day in the life of… Gavin Flood, Senior Marketing Director, EMEA & APAC at AdRoll

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Gavin Flood is Senior Marketing Director, EMEA & APAC at AdRoll. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role at AdRoll and his career so far. Please describe your job: What do you do?...

What’s the best digital marketing strategy for you?

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In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the critical value of a personal brand, and how best to communicate it online. Read more: feedproxy.google.com

3 Steps to Pitching a Commercial Video

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It’s time for your department’s monthly pitch meeting, and you’ve got an idea you’re really excited about. You can see it when you close your eyes: a commercial that will make people laugh, cry, and realize exactly why they need your product/service. Or maybe you don’t. Maybe you’ve got a vague, semi-coherent idea, and you...

Top Instagram trends from 2019 and what to expect in 2020

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We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. Social media is always changing and evolving, whether it’s social media demographics, the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these...