Instagram ads vs Facebook ads: Which is better for your business?

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You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough question with an equally tough answer: it depends. While the two platforms do have overlapping users, the specifics of interactions and demographics are still different. There are various advantages to running on either platform...

How to set up social media automation to save serious time

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Let’s be honest: social media can feel like a total time-sink sometimes. This is especially true as social managers take on more and more responsibilities. That’s why it’s so important to eliminate as many tedious tasks related to social media management as possible. Doing so not only frees up stress and your schedule but enables...

Twitter 101: What Every Smart Social Media Manager Needs to Know

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  Think Twitter is just for rants? The social media platform is for so much more. Check out this comprehensive guide on Twitter, whether you need to brush up on the basics or learn about it for the first time. Twitter may be more known for political posts and arguments these days, but it can...

The most popular custom reporting options in Sprout & how to use them

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Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index™. Why? Social data has the potential to unlock key insights into your target...

Leverage Google My Business posting from Sprout for a stronger online presence

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Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute necessity for today’s businesses, especially in the wake of COVID-19. As businesses across every industry strive to adapt to new digital and operational challenges, consumers are increasingly turning to social...

20 Social Media Post Types That Perform Well (and How to Use Them)

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  Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify...

Social media and politics: 10 best practices for campaigns to know

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Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Tweets and comments represent the modern-day public forum. Social media’s ability to break news in real-time has transformed the way we absorb information. Meanwhile, the ability to go back-and-forth with...

8 stats that demonstrate how social drives business growth

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When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals. And for marketing leaders, sharing big-picture...

Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

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Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience, the data is on your side. Including images or videos can more than double or triple the amount of shares that a post receives. Whether it’s a photo, a short video or any other eye-catcher,...

30 Best Brands on Instagram Right Now

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Here’s something we all can agree on: Instagram has turned into a powerful sales machine, and most marketing specialists wrestle with a question on what content strategy to choose to skyrocket engagement and conversion there. The problem is that competition is crazy: There are around 25 million businesses on Instagram today. Over two million advertisers...