11 Tips for LinkedIn recruiting to stand out from the crowd

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At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s also one of the few places where you can repeatedly post about your job...

10 Ways to repurpose your livestream and get more from your content

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Going live on social media requires a lot of prep work and for many people can be incredibly nerve wracking and stressful. This means you want to get way more out of your livestream than a single 15- or 30-minute session. This is why it’s a great idea to repurpose your livestream and use it...

How to conduct a speedy social media audit (free template included!)

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It’s no secret that businesses today should have some sort of social media strategy. But all too often we see companies improvising with little or no plan. And hey, we totally understand why it happens. Perhaps you inherited your social presence from someone who was “winging it.” Maybe you haven’t had the time to sit...

Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

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Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about...

What Brands Should Know about Facebook and Instagram Shops

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The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more...

Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

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  We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning. So when its marketing coordinator learned that its existing social...

Can Twitter Lists Really Improve Your Productivity? They Sure Can!

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  You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? (Quick answer: A LOT.) Are you seeing all the untapped potential of Twitter lists? Want to seize those opportunities? In this article, you will get ideas for...

A marketers’ guide to TikTok analytics

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While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media...

7 Awesome Content Marketing Platforms to Check Out in 2020

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The coronavirus pandemic has made it impossible for companies to use traditional promotional techniques like product launch parties, trade shows and fairs, to supplement their digital marketing campaigns. Businesses’ reliance on content marketing to attract audiences, engage, generate qualified leads and stimulate conversions, is greater than ever.  If you’re amping up your content marketing strategy,...

Five stats to improve your 2021 marketing strategy

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Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end...