How to build a seamless social media approval process

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Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration is key to any successful social campaign. For example, who’s optimizing your social content? Who’s responsible for scheduling? Who has the “final word” on what gets published? But while teamwork is critical for marketers today,...

20 Free Social Media Tools for Social Media Managers

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  Tight budget or not, you’ll want to check out these popular–and free–social media tools.  Are you creating social media content? Managing social media teams? Running a social media agency? Though many paid tools are available, sometimes you may want something that you can use for free. You might want to start with a free...

How to Build a Successful Remote Support Team

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  Think of support teams, and you may picture rows and rows of endless desks with headphone-wearing businesspeople (No doubt, this image is influenced by all the boring “support” stock photos out there.) But a successful support team is far warmer and more vibrant than that. After all, they’re all about good communication skills and...

Industry benchmarks to inform your social media presence

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You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts...

You Again? Avoid Spamming Your Followers on Social Media

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  You think you portray enthusiasm and energy when you send a flurry of posts. But your followers may have another word to describe what you’re sharing: spam.  As an experienced social media marketer, you’ve seen your fair share of spam. From fake accounts to misleading posts, social media spam creates unnecessary noise that drowns...

10 Top Instagram Marketing Tools to Grow Your Business

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  Want to get the most out of your Instagram marketing? These tools can help you grow your business and get more out of this popular social media platform. With more than one billion active users, a highly visual platform, and a user base that skews heavily toward the under-35 age bracket, Instagram is an...

COVID-19 Social Media Re-Opening Checklist

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As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and...

How to leverage social data to be a world-class agency

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Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. As an agency expert, it’s your responsibility to bring forward actionable insights that speak to your clients’ goals, audience, strategies and more. While some agencies might have...

An Ultimate Guide to Using Instagram Stories

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Are you looking to generate leads and sell more with Instagram? Instagram Stories are definitely the way to go. Instagram says that 60 percent of people discover new products on the platform + one-third of the most popular Stories come from business accounts.  This makes Stories a legit strategy to reach more Instagram users and...

A Realistic Look at Digital Marketing ROI

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I’ve been working on nothing but social media marketing for brands since 2007 and one thing hasn’t changed. Brands are still typically in search of digital marketing ROI. Many brands want to know that if they invest, for example, $20,000 in a marketing program, they are going to drive more than $20,000 in sales. Key...