5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

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The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media, it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan....

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

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  Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events. In my opinion, it’s not the time to release...

Survey Results: How Social Media Behavior Has Changed with COVID-19

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In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Key Takeaways Running paid media is ok during this time, but make sure your messaging is sensitiveWhile...

How Do You Get On The Instagram Explore Page?

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For your business, running an Instagram account is more than just having fun. Whether you run a multi-million-dollar company or a local store, you want to reach a new audience, acquire more followers, and make more sales.  Fortunately, the Instagram Explore page is an effective and free way to reach users who are yet to...

Universities: How to Use Social Media as Well as Students Do

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  College students are savvy about social media, so shouldn’t it also be the other way around, too? Here’s how universities can use social. With more colleges and universities moving to online or technology-assisted learning, universities must learn how to best use social media. After all, social media is for much more than a post...

Instagram Engagement Rates: What’s Good (or Not) and Why They Matter

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  You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Are these numbers good? Bad? How do they compare to the competition? Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement...

Pinterest 101: What Every Smart Social Media Manager Needs to Know

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  Are you getting everything you can from Pinterest? These tips can help you brush up on the basics and also dig deeper into this social media platform. With its striking images, easy-to-organize boards, and comprehensive search tools, Pinterest is a social media platform like no other. In fact, Pinterest stands apart from its competitors...

Instagram Influencers: Best Practices For Both Parties

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The days when traditional ads could work are far behind us. Modern customers seek peer recommendations, so it’s no wonder that influencer marketing is growing rapidly and Instagram influencers are taking the world by storm.  Having a loyal following on social media is a key for everyday people to become influential and therefore secure collaboration...

12 Social Media KPIs You Should Be Tracking In 2020

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How can you determine the success of your social media marketing campaigns? Are you getting a positive return on investments for your social media efforts?  To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance...

Social Media Managers Are Necessary During a Crisis: Here’s Why

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  A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship...