How to manage multiple Twitter accounts easily

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There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for...

Should I Use Facebook Live or Prerecorded Video?

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  Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit...

Oops, How Do I Unhide a Post on Facebook?

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  Your hidden posts aren’t gone forever. Find out how to unhide a post on Facebook, whether you’re using a desktop browser or a mobile app. Facebook makes the content that appears on your personal page easy to manage. With just a couple clicks, you can hide posts on your own timeline—from content that hasn’t...

How to Start a YouTube Channel in Four (Relatively) Easy Steps

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  Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently. Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need...

The new Facebook features every marketer should know about

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Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential to keep up with the ever-changing ways that social platforms enable you to reach your audience. On Facebook, new features roll out frequently, adding more functionality for users and creators on the platform. In the...

What social teams can learn from internal communications about effective COVID-19 messaging

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If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced...

Everything you need to know about how to get verified on Facebook

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As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy, how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an...

Should Your Brand Invest in TikTok?

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Our most popular webinar of the last 12 months was by far “What Marketers Need to Know About TikTok,” and for good reason. New research shows that TikTok has leaped to third place among teens’ favorite social media apps, passing both Facebook and Twitter. Other evidence is also compelling. One of the entries I was asked to...

YouTube 101: What Every Smart Social Media Manager Needs to Know

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  Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest. A surprising number either forget about YouTube or think the platform is...