Why Choose a Social Media Management Tool Over a Native Tool?

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  Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. If you’ve been using native social media tools to manage your brand’s social channels, you probably feel like...

What is local SEO and how to improve your local ranking

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Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information....

Hootsuite Vs. Buffer Comparison Review

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Hootsuite Vs. Buffer – which one should you pick? If you have been researching tools to schedule your Instagram posts (or other platforms like Twitter, LinkedIn, Facebook, etc.), you may have inevitably come across Hootsuite and Buffer. As two of the most popular social media scheduling tools, both Hootsuite and Buffer come packed with features...

10 Best Social Media Management Tools

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Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your...

Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

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Ignite Social Media, the original social media agency®, announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting. Ignite’s Senior Vice...

Your guide to social media targeting via Sprout Social

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These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity. While creativity is a component of high-performing content, it’s not the only factor to keep in mind....

A Guide On How to Effectively Reach Your Target Audience on Instagram

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If marketing on Instagram is a part of your social media marketing arsenal, knowing how to reach your target audience effectively is crucial. Understandably, once you can successfully identify the people you are targeting, your next challenge would be to find a way to reach them effectively. Below are some of the most effective ways...

Social Media Content: Post Now, Schedule, or Queue?

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  Which types of social media posts you should post now, schedule, or queue? It’s time to find out and improve your social media management. Do you imagine that the best ideal social media managers always have their cell phones in their pockets 24/7 to take out and post something witty at the moment? After...

YouTube Analytics: Your Step-by-Step Guide

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  How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. We’ve noticed that a large majority of social media marketers (including in-house marketers and agencies) are all-too-familiar with analytics for...

Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime

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If you had told me at the beginning of 2020 that it would be the year that reinvigorated the American pastime of going to the drive-in, I wouldn’t have believed you. But 10 months and a pandemic into the year, I found myself watching the Drop Dead Drag Pageant at the Lakeshore Drive-In in Chicago....