Instagram Marketing: 4 Major Mistakes and How to Fix Them

Date:  Comments: 0

Instagram is a social network that allows you to get outstanding results and attract your target audience. More than 500 million users visit the platform daily. Its proper use will help your brand to become popular and create an impressive customer base.  There are 4 main mistakes that a business makes in the promotion process....

How to successfully onboard a new social media team member

Date:  Comments: 0

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media...

Trending Social Media Content of 2020

Date:  Comments: 0

2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic, people have had more reason to get involved and voice their opinions on social media. With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick...

How to Make an Infographic That Encourages Engagement on Social Media

Date:  Comments: 0

  An infographic is more than just pictures and text. An infographic combines images and texts that work together to present an idea clearly. Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers,...

Navigating call-out culture: What to do when your brand is in the hot seat

Date:  Comments: 0

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly. Over the last several years,...

5 Reasons Why Your Content Strategy Should Support Your Sales Team

Date:  Comments: 0

An ever-increasing problem for companies of all sizes is a lack of communication and unity between their marketing and sales teams.  An easy way to gauge is by visiting your marketing department and asking them to describe their ideal buyer profile. Ask them about the customer’s demographics, interests, and pain points. Then take that same...

How marketing on Reddit works (and how to do it right)

Date:  Comments: 0

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge...

4 Best Practices to Apply to Your Social Media Customer Care Plan

Date:  Comments: 0

The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone. Due to the impact of COVID-19 when it comes...

A Guide To Effective Social Media Workflows For Remote Teams

Date:  Comments: 0

Remote working has its pros and cons. On the upside, you can wear pyjamas without fear of judgment from your colleagues and there is zero commute. On the downside, your marketing team is spread out in different locations. Working from home offices and kitchen tables across the city. Maybe even the country.  Keeping on top...

How to use Facebook Messenger for business

Date:  Comments: 0

With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study, 61% of U.S consumers had used a daily messaging app to communicate with...