How to Get Verified on Twitter

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Ah yes, the blue tick of Twitter. When it comes to this powerhouse of a social media platform, the verified blue tick is one of the most essential sources of credibility you can have. Whether you’re an influencer, public person, blogger, or just someone with something to say, having the blue tick instantly makes other...

Best Practice Tips for Managing Instagram Video Content

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Whether to be entertained, learn something new, discover brands, or buy products, audiences love watching videos on Instagram. And well aware of this growing trend, the social media platform is constantly developing new tools and features to make video content even more appealing to its users. For businesses, this creates an excellent opportunity to deliver...

Before, during & after: 6 powerful tips to get the most out of a virtual event

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Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order (I’m looking at...

4 Best Ways to Engage on Instagram to Convert Followers

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Since its launch back in 2010, Instagram has grown into one of the most popular social media platforms and a powerful marketing channel. In fact, Instagram is the second most downloaded free app in the Apple store with a monthly audience of 1 billion users! Also, Instagram’s potential advertising research is almost 850 million users! ...

Twitch marketing: What it is and how brands can do it right

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Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands...

Unlock success by embracing social media data analysis

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By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business...

The Future of Facebook: Three Trends Worth Watching

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A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new...

How to Make Twitter Lists (And Why You Want to)

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  What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate...

Understanding Twitter verification in 2020

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If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can...

Ultimate Guide to B2B Marketing on Instagram

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Instagram has already outgrown its initial purpose. Given that this platform is incredibly popular among different types of audience, there’s no surprise that many businesses have realized its value for marketing. One of the best things about this platform is that Instagram users like marketing content and as much as 80% of them follow at...