4 Pinterest Marketing Techniques to Put Into Practice Right Away

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  Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. (And if you already include it, read on to make sure you haven’t missed anything!) “Pinterest marketing. Is that still a thing?” Those are the exact words I heard from one of our health sector clients...

Why you need to speed up your social media response time (and how)

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Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that...

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

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The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media...

Nine Must-Have Features for Your Social Media Dashboard

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  Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just...

How to manage multiple Twitter accounts easily

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There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for...

Should I Use Facebook Live or Prerecorded Video?

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  Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit...

Oops, How Do I Unhide a Post on Facebook?

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  Your hidden posts aren’t gone forever. Find out how to unhide a post on Facebook, whether you’re using a desktop browser or a mobile app. Facebook makes the content that appears on your personal page easy to manage. With just a couple clicks, you can hide posts on your own timeline—from content that hasn’t...

How to Start a YouTube Channel in Four (Relatively) Easy Steps

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  Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently. Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need...

The new Facebook features every marketer should know about

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Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential to keep up with the ever-changing ways that social platforms enable you to reach your audience. On Facebook, new features roll out frequently, adding more functionality for users and creators on the platform. In the...

What social teams can learn from internal communications about effective COVID-19 messaging

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If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced...