How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

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Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the...

10 clever ways to improve you Glassdoor presence using Sprout Social

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Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our...

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

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  With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Let’s dig into reasons for and against doing so. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. As these events...

4 Best Ways to Make Money Through Instagram

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Instagram.  The name itself spells magic for content creators, entrepreneurs, and marketers. Why so? With 500 million+ daily active users, the penetration and reach of the platform are unrivalled. When the user base is this large, you can safely assume that there is a niche audience out there for you. If you play your cards...

How to Hack an Instagram Account: Top Tactics of 2020 (Don`t Publish)

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People have their reasons for getting into someone else’s social media profile. Perhaps they want to check on a suspicious partner, or they want to be sure that their kids are behaving properly online. Maybe they’re out to get a criminal, and they can get damning evidence via their Facebook or IG page. Just as...

Twitter Trending: How a Hashtag Could Reach a Worldwide Audience

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There are billions of active users on social media like Facebook and Instagram right now, ready to engage. Twitter is an especially great platform for interacting with a target audience. Businesses and entrepreneurs use it to reach a brand new crowd — no matter where they are in the world. Keep reading to learn about...

Instagram Reels: What Brands Should Know

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What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. You may...

Social Media Image Sizes: Your Quick Guide to the Latest Details

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  Wondering what the correct social media image sizes are? It can be tiring for social media managers to keep up with the constant changes. No worries, though—we’ve got that covered for you. This guide is your go-to reference to figure out what size each asset should be, along with some pro tips for making...

One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

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  Is your Pinterest marketing strategy struggling hard to get anywhere? You may be missing out on one crucial aspect of Pinterest. While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. There are many ways that Pinterest acts as a search engine, which aligns...

Bring it in: How to build an all-star social media team

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It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate...