Headline writing: 10 ways to get more eyes on your content

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Looking to master the art of headline writing? Good! Because conventional wisdom tells us what we already know: most people read and share posts based on titles alone. Couple that with the fact that we live in an era of clickbait headlines where brands and blogs will say just about anything to score clicks. Listen:...

Battling burnout as a social media manager

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In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. ...

Social Media Best Practices to Help Guide You During Any Crisis

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  You can’t always predict when a crisis is going to hit your business. But you can take care of how you handle that crisis … and also make sure to have a plan in place for when a new crisis pops up. As a former meteorologist and storm chaser (yes, really), I’ve been able...

Why brands need a Twitter dashboard

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Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still function, but without those critical indicators, it would only be a matter of time before you run out of gas, blow a tire or get pulled over. Just like a car, businesses using Twitter need a dashboard...

Social media SWOT analysis: what it is and how to do it

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If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities and marketing channels available to brands today are staggering. Simply put, social media marketing today is about creating goals that solve challenges, not simply investing in social “just because.” Not sure what your next move should...

Social Media Marketing During COVID-19: March 23 Update

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One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Social Media Use, Engagement and Paid Efficiency...

How to run a winning Twitter contest

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No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to drive engagement is a Twitter contest. It’s one of the best ways to build a buzz around your brand, attract a new audience and reward your loyal followers. But running a Twitter contest isn’t just about...

20 Work From Home Tools We Love Right Now

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  As more people find themselves working from home instead of an office building, they’re searching for tools to help make the transition easier. Here’s a list of some favorite tools for remote workers. In addition to the obvious health ramifications of COVID-19, it has halted global business operations, leaving many workers quarantined or self-isolated...

How to Work From Home and Stay Emotionally Healthy

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  Working from home can be both wonderfully fulfilling and challenging. Here are remote work tips to help you through any rough patches you may encounter, whether you’ve worked from home for just a week or years. One day, you’re driving to work, looking put-together and (dare we say?) fantastic in your crisp work clothes,...

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

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The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it...