Social Media Marketing Checklist: What to Include in Every Post

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  Social media marketing has a ton of moving parts, from developing a winning social media strategy to engaging with followers. Worried that you’re going to get distracted and forget some of the basics? We’ve got you covered. Use this social media marketing checklist to remind you of what to include in every post your...

Your guide to Pinterest ad targeting success

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A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has their own targeting capabilities, and it’s important to know the best ways to target your people on each. While you might know a lot about creating great Pinterest ads, are you showing them to the...

5 skills you need to get promoted in 2020

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In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of Copacino+Fujikado and Skylar Piro, Senior Manager of Enterprise Success here at Sprout Social, broke down their own unique career trajectories and gave social marketers of all sophistication levels tips on career growth and how to tackle hard problems...

What is inbound marketing?

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Let’s face it. No one likes commercials popping up in the middle of their favorite TV show. Or waking up to an inbox full of salesy emails from brands they never subscribed to. These mass marketing techniques are no longer as effective. Customers now decide for themselves what to buy, who to buy from and...

10 LinkedIn Statistics for Social Media Managers to Keep in Mind [Infographic]

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  As a social media manager, you’ll want to have these facts at the forefront of your mind for your LinkedIn social content.  The following LinkedIn infographic from Oberlo highlights the top 10 statistics that everyone in the marketing space should know. When you know more about people’s behaviors on LinkedIn, reasons for being there, and...

Social Media Changes in 2020: How to Stay Prepared

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For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year. You’ve planned out the trip in a way that makes the most sense for...

11 Pinterest facts (and 30 stats) marketers must know in 2020

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Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Since then, the platform has maintained and grown the highly engaged audience that helped it reach that initial milestone. Pinterest usership remains strong as its audiences frequently turn to the platform for shopping, planning social activities, learning things through...

9 clever ways to maximize the value of Pinterest for business

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If you’re not using Pinterest for business already, it’s time to reconsider. While many brands were busy focusing their marketing efforts on Instagram and Facebook, Pinterest has grown into a powerful platform that you can leverage to set yourself apart from the competition. Here are a few facts to prove just that: 300 million Global...

How Instagram’s Removal of Like Counts Impacts Brands

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As you may have seen, Instagram began testing removing like counts on posts last year and eventually rolled it out globally by the end of the year. They did this in hopes that it would help the mental health of users, as many people are consumed by how many likes their content gets and align...

40 YouTube stats and facts to power your 2020 marketing strategy

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YouTube isn’t just the go-to destination for video content; it’s also the second most visited site after Google. Though you may think 15 years is a long enough time to see this kind of success, the platform was already seeing rapid growth just one year after its launch in 2005. By July 2006, it was...