12 Social Media KPIs You Should Be Tracking In 2020

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How can you determine the success of your social media marketing campaigns? Are you getting a positive return on investments for your social media efforts?  To ensure that you aren’t wasting time and resources on a social media content plan that isn’t working, you need to keep track of key social media KPIs (Key Performance...

Social Media Managers Are Necessary During a Crisis: Here’s Why

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  A social media manager is vital to every company, especially during a crisis. Unfortunately, some companies choose that time to eliminate that role. Here’s why that’s a big mistake. Businesses everywhere have been forced to press pause or at least scale back. Even those businesses operating online may be impacted by the financial hardship...

5 Types of TikTok Content Brands Can Dominate

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Before 2020, TikTok was slowly growing a following among Gen Z audiences worldwide. Now, with the recent shift in consumer behavior due to the COVID-19 pandemic, TikTok has grown to over 800 million active users and diversified its audience with a rapid increase in Millennial users. So now that all eyes are on TikTok, how...

How to Repost on Instagram Like a Pro

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Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram. Instagram has now been around for a decade, but it still can feel like a new and puzzling platform. As algorithms are updated regularly, you need to know hat is working now to grow your...

How to use the Instagram swipe up feature in your Stories

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If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great addition to your Instagram marketing strategy. The Instagram Story swipe up allows you to be more tactical with your Stories, leading to even more clicks and conversions. Let’s talk a bit more about what this...

Why digital literacy matters for marketers

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Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept....

A Step-by-Step Walk Through the New Facebook Messenger Rooms

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  Everyone’s been talking about the new Facebook Messenger Rooms … but what do they mean for you and your business? Maybe you have noticed a new feature on Facebook under your status updates: Rooms. This new Facebook feature is set to compete against Zoom and other video-conferencing tools. But is it any good? Will...

How to Craft a Social Media Landing Page That Wows

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  Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. Your reach is off the charts. Even your engagement rates...

The social media marketer’s guide to YouTube marketing

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With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an excellent platform to market your business. Add that to the compelling nature of video in marketing and you have a winning combination. In fact, video marketing has helped marketers to increase traffic, generate leads and reduce the number of...

How to use emoji in marketing to drive engagement

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They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot about what types of emotions you’re trying to convey. These days, you can deliver that same level of emotion with a single keyboard click. We’re talking about emoji. Whether your audience is young and hip...