Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens

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Overview My husband recently took up photography as a new hobby. One of the first things he learned as a beginner is the importance of focus, which is often associated with a photo’s sharpness. But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about...

What Brands Should Know about Facebook and Instagram Shops

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The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more...

Lone Star College-Montgomery’s Social Media Now Shines Brightly With Agorapulse

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  We’re always excited to hear from clients whose work life has been transformed by Agorapulse. Read on to find out how Lone Star College-Montgomery started using Agorapulse to get to the head of its class. Lone Star College-Montgomery knows the importance of continual learning. So when its marketing coordinator learned that its existing social...

Can Twitter Lists Really Improve Your Productivity? They Sure Can!

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  You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? (Quick answer: A LOT.) Are you seeing all the untapped potential of Twitter lists? Want to seize those opportunities? In this article, you will get ideas for...

A marketers’ guide to TikTok analytics

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While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean your business should discount this platform. The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. However, as it goes with any social media...

7 Awesome Content Marketing Platforms to Check Out in 2020

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The coronavirus pandemic has made it impossible for companies to use traditional promotional techniques like product launch parties, trade shows and fairs, to supplement their digital marketing campaigns. Businesses’ reliance on content marketing to attract audiences, engage, generate qualified leads and stimulate conversions, is greater than ever.  If you’re amping up your content marketing strategy,...

Five stats to improve your 2021 marketing strategy

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Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end...

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

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The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. In large due to the coronavirus pandemic, consumer behaviors have shifted across the board. Not only are people using social media differently, but...

Why UX matters for marketers: 8 tips to improve your UX

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Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does that actually mean? Hey, fair question. Marketers today are laser-focused on metrics (particularly conversions) and growth. And rightfully so. However, meticulous metric monitoring doesn’t always take into consideration some of the most impact customer interactions....

Your Must-Have Guide to Creating a Winning Social Media Campaign

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  Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. Here’s a step-by-step guide to help you stay focused (and not skip anything important). You have been using social media to publish content and engage with customers. Maybe you...