Social media demographics to inform your brand’s strategy in 2020

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User demographic statistics for any social media network are an essential piece of data for any marketing strategy. Just like how you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions. As the social space is constantly changing, it’s handy to know...

People Who Inspire Us: Two Guys, Two Bicycles, Eight Countries, and One Shared Dream

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  Ever hear a personal story that’s so captivating that you want to share it with others? At Agorapulse, we’ve heard some extraordinary stories from people who live life at a deeper, inspirational level. And we want to share them with you. In this new series, we share the experiences of such people, documentarians Martin...

Social Round Up – Hopes & Predictions for 2020

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A new decade is upon us, and with it comes a fresh lens through which we can view the world of social media. Ten years ago, social media platforms were developing (some yet to be developed) and foreign to marketers. Now, as we step into 2020 armed with learnings and experience over the last decade,...

5 ways to build a better reputation online with reviews

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Whether your business promises top notch cuisine, the perfect pair of jeans or unique tourist experiences, building a strong brand and a positive reputation online is more important than ever. Now that most customer experiences begin with a search engine like Google, your reputation as a business will almost always precede you. In fact, a...

What You Need to Know About Snapchat Dynamic Ads

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Last October, Snapchat announced their newest addition to their ad offerings: dynamic ads. By joining Facebook, Instagram, and Pinterest in offering dynamic ads, Snapchat will make it easy for e-commerce advertisers to get their products in front of its users. Using Snapchat technology (Product Catalog and Snap pixel), advertisers will have another way to reach...

What’s next? 8 career paths for social media managers

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Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. But what about when you’re ready to take the next step? Fortunately,...

Social mentions 101: What are they and why they’re important

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When creating a social media strategy for your brand, there are two things you want to focus on – how you’re talking to your customers, and how you’re getting them to respond. Getting your audience to engage with you on social media is just as important, if not more important, as your messaging and promotional...

Social Media Conferences to Attend in 2020

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Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Check out our top picks for social media conferences to attend in 2020! Most Comprehensive Social Fresh:...

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

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  The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my recommendations for six things to splurge on in 2020 and some saving...

Get More Productive at Work: Tips From the World’s Number-One Productivity Lifestyle Coach

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  Ready to rule 2020 and exceed goals? To be more productive, you may need to set up a new routine, make new habits, and follow some basics. Here are some tips from a well-known productivity lifestyle coach. Best-selling author and award-winning host of AmyTV with over 20 million views, Amy Landino joined Jennifer Watson on...