Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social

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Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. By reading employee reviews, they get an authentic look into the culture that powers your company. How...

Social Media Tips for the Holiday Season: How to Prepare for It

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  Is the upcoming holiday season stressing you out? With the right planning, you can make sure your social media is one less thing to worry about. You have a huge amount of pressure to connect with your audience this time of year. After all, people are ready to spend because they are looking for...

Social Media RFPs: 5 Questions to Ask Instead of Issuing an RFP

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It’s the end of the year, and social media RFPs are coming out fast and furious! What is an RFP? An RFP is a request for a proposal and is typically a written document that outlines a brands’ criteria for agencies to respond and bid against. However, that is pretty much where the commonality ends....

Which Facebook Ad Objective Should I Choose?

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    Which Facebook Ad objective should you choose for your Facebook Ad campaigns? Selecting a campaign goal is one of the most challenging parts of setting up Facebook Ads. If you’re new to Facebook Ads, you might be tempted to avoid making a decision and just boost your posts instead. Yet taking the time...

How to craft an impactful Instagram bio for business

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Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for business can be challenging. Your bio sets the stage for your brand presence on the platform. And you only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to...

What is brand monitoring and why is it important?

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Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about...

How to Build a Successful Agency Pitch Deck [Free Template]

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  Is your pitch deck ready to wow potential clients for your social media agency? Or is lacking some key components? Make sure your agency pitch deck is everything it needs to be before you present it. Social media agencies typically offer high-value, detailed services to potential clients that could drastically impact their businesses. So, it’s common...

9 tips to get the most from your social media video content

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TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say...

Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations

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Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers reach out via social and expect timely and relevant responses, there is often critical context and collaboration happening behind the scenes that is necessary to create seamless and effective interactions. In fact, according to data...

How to View Private Instagram Namelessly in 2020: 7 Best Practices

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Maintaining privacy should be of high importance to anyone who uses social media. Gratefully, privacy has also become one of the most pressing concerns for those who run the platforms online. These include social media such as Instagram, Facebook, or Twitter. This protection is why Instagram has created private profiles. However, if someone has this...