Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

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Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of...

How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was...

Diagnosing Traffic Drops During a Crisis: Was It You, Google, or the Whole World?

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Posted by Dr-Pete We want to fix things and believe we’re in control. When your house is filling with water, you grab a bucket. If there’s a hole in your roof, the bucket might help. If your sink is overflowing, the bucket is distracting you from the real problem. If the river is overflowing, that...

Take the COVID-19 Local Search Marketing Business Impact Survey

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Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to...

11 Do-it-yourself SEO Tips to Save Money

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Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings. The post 11 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce. Read more: practicalecommerce.com

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

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Posted by KristinTynski For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what...

What Readers Want During COVID-19: B2B Edition

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Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas, which,...

Announcing: The Keyword Research Master Guide [New for 2020]

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Posted by Cyrus-Shepard Why a new guide? Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords. Not choosing keywords before you start with SEO means shooting in the dark — a likely losing...

How Google SERP Layouts Affect Searching Behavior

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Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. An example is Moz’s recent experiment testing whether SEOs should continue optimizing for featured snippets or not (especially now that Google has announced that if you have a...

Opting-Out of Google Featured Snippets Led to 12% Traffic Loss

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Posted by Cyrus-Shepard Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your URL twice: once in the featured snippet and again in regular...