The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

Make Essential Business Decisions for Success

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Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck Today, we’ll focus on essential business...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...

Affiliate Summit Goes Remote for the First Time

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Affiliate Summit has had events in a museum, college, taco joint, cruise ship, and library, but never online. That’s all changing with Affiliate Summit Europe 2020: Remote. Affiliate Summit Europe 2020: Remote is taking place from June 30 to July 2 and it will be completely digital. Speakers at Affiliate Summit Europe: REMOTE will be...

The SmallBizChat Podcast: Jane Atkinson on Becoming a Wealthy Speaker


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  Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy...

What now for experiential retail?

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A separate study by Epson found that 75% of surveyed respondents would choose in-store shopping if retail outlets provided a more immersive experience. In the space of just a few months, this ideal has been turned on its head. Due to the coronavirus pandemic, more and more consumers have turned to online shopping, with industry...

Digital Transformation in Telecommunications: Enhance Service Levels & Combat Churn Using Insight-driven Campaign Data Analytics

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The pressure is on. Telecommunication companies of all sizes need  to get ahead of the competition by enhancing customer experiences. Digital transformation is designed to ensure operators can compete  by being increasingly customer-centric and provide an innovative and agile  digital service.  But 67% of operators are struggling to adapt to the  changing competitive landscape quickly...

Key areas of retail personalisation strategy in a post-pandemic world

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As Covid-19 measures are slowly being lifted, marketers need to make sure they can emerge from lockdown and regain ground as quickly as possible. Whilst there is still a lot of clarity required around what the eased safety measures will mean for businesses and all areas of daily life, for retail marketing teams the preparation...

Meet the finalists of the Google Play Indie Games Festival

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Posted by Leticia Lago, Head of Developer Marketing, EMEA At the start of this year we opened submissions for 2020’s Google Play Indie Games Festival – an international competition celebrating incredible indie games from Europe, Japan and South Korea. We’ve received hundreds of fantastic submissions that showcase the technical abilities and groundbreaking creativity of independent...

5 Reasons to Start Creating Webinars NOW

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This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is...