8 Interactive Websites with Chatbots: Web Chat Examples for Marketing, Sales & Customer Support

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Ready to be inspired? See what top businesses boasting websites with chatbots are doing and learn how to translate these web chat examples to boost your own bottom line. Web chat is a chat widget on a website that uses live chat, chatbots or a hybrid approach. Web chat offers unicorn benefits to businesses of...

5 Questions to Ask Before Your Brand Joins a Conversation

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In the last few weeks, many marketers have struggled to pivot their strategies, revise their messaging, and figure out what content to create going forward (including us). When your brand is facing a challenge, be it a global crisis or an internal restructuring, the natural instinct is to get “ahead” of it. But is that...

How to Write Irresistible Meta Descriptions for SEO & More Clicks

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When doing SEO, you’re probably aware of optimizing your website for keywords. Have you thought about optimizing the meta descriptions for your website? Do you know how they impact SEO? Meta descriptions provide short summaries of websites and pages to readers. They give people an idea of what to expect from a website, and if...

5 Tips for Leaders to Effectively Motivate and Manage Remote Employees

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Any big organizational change in a company will have employees looking to leaders on how to adapt. Clear communication is key, especially if that change is going partially or fully remote. Airbnb’s CEO was applauded for his layoff announcement that was both transparent and compassionate. Other leaders can certainly learn from his candor and empathy....

Use Amazon’s Ecommerce Marketing Tips For Your Knowledge Commerce

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You Could Sell Your Knowledge Commerce Products With The Same Process That Amazon Has Perfected All of us e-commerce marketers – especially those in Knowledge Commerce – at some stage dream of having an “estore”. Amazon lives before us every day as a shining example of earth-shattering success. Somewhere in us too, is the vision...

How to Maximize Marketing Results With Minimal Budget With Naira Perez From SpringHill Digital [AMP 185]

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Is your company looking for ways to cut costs? Whenever there’s a steep economic downturn, marketers’ budgets tend to suffer. To survive, learn to do more with less. Today’s guest is Naira Perez from SpringHill Digital. She describes how to maximize marketing results with a minimal budget. Bigger budgets do not mean better results. [podcast_motor_player]...

How Can I Educate My Clients on the Benefits of Review Management?

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Advance Your Agency is a brand-new BrightLocal series, designed to equip you with the skills, knowledge and advice necessary to take your agency operations to the next level.  This month we focus on review management – a key component of local SEO success. Local SEOs know just how important online reviews are when it comes...

How to Boost Customer Engagement in a World of Social Distancing

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There isn’t a single industry that hasn’t been impacted in some way by the COVID-19 pandemic. This is due to a combination of shifting customer behavior, as well as the advent of social distancing. Complying with existing measures means that customers and business owners have new physical and psychological barriers to overcome. These won’t end...

How Has the GDPR Affected Businesses?

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In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes...

Consumers are online – are you ready for them?

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Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post COVID-19. If you want...