18 Worthy Websites for Writers

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Today’s guest post is by Jeanna Bray. Apart from your desire to be an author and determination on this thorny path, what makes a successful writer? According to veterans of the industry, it’s lots of reading, writing, and a supportive community. The sites from today’s selection can provide you with all the three. So, without...

How to Plan a Virtual Graduation Celebration Like No Other

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As colleges and universities across the U.S. virtually send off the class of 2020, the University of Missouri (Mizzou) went the extra mile by helping families plan virtual celebrations for their newly minted graduates.  With the ongoing pandemic hindering traditional graduation festivities, the university’s staff was forced to be creative as they brainstormed different ways...

The Beginner’s Guide to Local Marketing

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Local marketing can be simply described as any marketing activity which puts your business in front of consumers within a certain radius of your location. While that’s straightforward enough, there are lots of different types of activity that fall under this neat umbrella. Local marketing is especially important for small and medium businesses which rely...

Web Exclusive: Keeping business strong during COVID-19 pandemic

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Editor’s Note: To get a comprehensive look from the author of current government programs that can help your business, as seen in the May issue of PMP, please click here. We are observing a can-do attitude from our pest management clients, with respect to operating their businesses in these challenging times. With a combination of...

The What, Why and How of Programmatic Advertising (and 5 Tips on Using It)

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Effectively target specific groups across a wide swath of the internet with this marketing tool. Read more: feedproxy.google.com

Workiz Releases Scheduling Chatbot for Service Businesses

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Workiz just released a new chatbot to help service-based small businesses with field service management to book appointments and more. Small Business Trends contacted Aviv Canaani, VP of Marketing at Workiz, to learn more. Workiz Field Service Management He explained how this product fills a gap. “Field service jobs start out with a phone call. Customers...

Your profiles matter! Take time to perfect them

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Why are some profiles disasters while others are marketing masterpieces? Whatever the reasons for subpar online profiles, now is the time to give your web presence a second look. Follow these steps to create a profile potential buyers will gravitate toward. Read more: feedproxy.google.com

How to Better Serve Customers in a Digital-First Landscape

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A few months ago, a virtual consultation with your dentist may not have been possible. But in response to the impact of COVID-19, many businesses have become digital-first by necessity. To do this well, brands need to rethink what their customers’ pain points are and how their business is uniquely positioned to help alleviate them....

12 best practice guidelines for PPC landing pages

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A landing page is a page on a website that has been specifically created for users referred from a paid search campaign. These pages are intended to maximise conversion rates, whether that means making a sale or capturing a lead. For B2C this is typically an online order, and for B2B it is data capture,...

5 Ways to Find Trending Topics for your Blog

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We all know that content marketing is an important piece of your brand’s puzzle. But whether you’re a new or seasoned blogger, finding ideas for your brand’s content is not always easy. Where do you find ideas that will engage with your audience, aren’t overdone, and will add value to your brand (along with a...