4 Types of Market Segmentation to Enhance Campaign Performance

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What is Market Segmentation? Market segmentation is the process of dividing consumers into smaller groups, allowing for more effective communication with an audience. In ecommerce, creating customer segments makes it easier to speak to the needs of your shoppers, leading to greater personalization and increased conversions. Why is Segmentation Important? Like any form of communication,...

How Huel Uses Social Media to Reach an Audience of 400,000+

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It all started with a mission. Julian Hearn wanted to create a business he was proud of — a business that was about more than profit; that did the right thing for the planet, for its staff, and its customers. That mission led to the launch of Huel. Huel offers nutritionally complete food, delivered to...

3 Types of Facebook Messenger Ads and Why You Need to Use Them

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Facebook Messenger marketing has proven to be a very successful strategy for store owners and has a lot of promising potential for the future.  Here’s how you can build a Facebook Messenger campaign that gives your customers what they want while helping your store run more efficiently.  What is Facebook Messenger marketing? People are spending...

You Can’t Make a Difference Sitting in Silence

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You have a unique message to share. As you’re reading this right now, I can safely assume that you are on a mission to make a big difference. You want to make a difference for yourself, your family, and in the world. This is why you started your business. Regardless of the specific industry, you...

Rethink Your Website: Customer Experience Platform with a RevOps Perspective

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We’ve taken a deep dive into the Customer Experience Platform as we see it, through the eyes of the website and each section of the business affected—marketing, sales and service. Now it’s time for Part 5, the conclusion, to see how it all comes together, and how it relates to Revenue Operations, or RevOps. For...

Free Webinar | August 20: Three Digital Marketing ‘Musts’ to Transform Your Business into an Online Sales and Referral Machine

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Learn the marketing strategies to not just survive, but thrive even in this environment. Read more: feedproxy.google.com

PPC: When automation may not be the best option for retailers

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Over the past few years there is no denying the huge investment Google has made in machine learning and their ever-growing offering of automation. As consumers we increasingly expect more from brands as we navigate the web, and with so many user signals to process, improvements in personalisation, bidding and creative testing can help retailers...

How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

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Have you ever thought about combining your social media marketing strategy with email marketing? After all, social media marketing is excellent for widening reach, and email marketing is an equally awesome tool to convert those people you’ve reached from being leads to becoming actual customers. So if you merge the efforts of these two marketing...

How to Find a Legal Lead Provider You Can Trust

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If a law firm is going to grow, it will have to succeed at finding new clients online. Legal lead providers offer a powerful solution to this problem by using their advertising expertise to forge connections between attorneys and potential clients. However, the lead industry has some “trust issues.” Quality varies greatly in the online...

How to Sell on Etsy: Your All-in-One Guide to Getting Started

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If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool...