Building the Woke Web: Web Accessibility, Inclusion & Social Justice

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What would your life be like without the internet? Not if it didn’t exist at all, but if you were locked out of it? Would your days be different? Unrecognizable, even? Keeping your answers to that in mind, do you think access to the internet is a human right? Do we need to be able...

14 Copywriting Skills Every Marketer Needs to Have

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Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — if you’re truly worth your salt — even converting them and retaining them. That’s a heck of a job. Anything and everything you’ll do to...

Ecommerce PPC Transitions to a Holiday Mindset

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If your business or your clients are anything like ours are, there has been a continuous flux with the ebb and flow of learnings and adjustments in 2020. To put it another way, there has been a lot of wait, watch, see, try, adjust, cutback and spend more mix with each month. With travel, trade...

Inman Handbook on creating online home tours

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This Handbook covers the tools, tech and tactics needed for marketing properties and showing them at a safe distance when needed. Read more: feedproxy.google.com

Preparing Your Business for Black Friday 2020

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This year businesses across a variety of sectors have taken a huge hit thanks to coronavirus and left some smaller businesses owners struggling to stay afloat. With a second lockdown looming most if not all business owners are setting up online shops to avoid any missed opportunities this Black Friday season. We’re going to be...

In the News: Trust in Growing Number of Ecommerce Shops Dropping

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The end-of-year shopping season has already started. And this year, if you’re selling online, you’re going to be one of many more ecommerce shops than were operating last year. And all those new ecommerce stores are having an effect on consumer confidence in any online brand. A new survey this week revealed that as more...

21 KPIs to Monitor: Metrics that Explode the Revenue of your Business

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In today’s increasingly digital landscape, businesses are literally drowning in data (according to an IBM estimate, by 2020 the world had 40 Zettabytes or 43 trillion Gigabytes of data) but thirsting for better insights to guide businesses toward better decision-making. In fact, recent estimates suggest businesses only analyze about 0.2% of available data. So, what’s...

Walkthrough: The Relevance Vampire

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Walkthrough: The Relevance Vampire MikeTanier 10 Sep 2020, 10:50am As I was saying … Buccaneers at Saints, Sunday, 4:25 p.m. At an early-bird special somewhere in Sarasota this summer… DREW BREES: Tom! Thanks for inviting me over! Isn’t it great that we now have the chance to meet twice per year, not just to play...

10 Tips for Making a Quick Impact with a Brand New Business

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The early days of running a business can be both exciting and overwhelming. You need to consider everything from marketing to permits. And you may even be juggling these things while working another job. To make the biggest possible impact with your new business, see what experienced members of the online small business community have...

What Is an Infopreneur: How to Ace the Modern Day Side Hustle

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Over the course of the past two decades, the rise of the infopreneur has been exponential. Infopreneurship is a valuable way to earn passive income for anyone who is highly knowledgeable in one area. The best part is that anyone can be an infopreneur — although it won’t happen overnight. It might be the perfect...