How travel and hospitality brands are preaching safety in their marketing campaigns

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Interestingly, new research suggests that it could be beneficial to overtly communicate safety messaging in advertising, as this has been proven to positively influence tourists’ intentions to travel. The study, undertaken by King’s Business School and published in Annals of Tourism Research, compared consumer responses to two versions of an ad depicting Dubrovnik as a...

12 Things to Consider When Expanding Your Business Internationally

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Photo by NastyaSensei from Pexels Expanding a business is a daunting step for any business owner or entrepreneur – but the decision is even more complex and risky when you’re planning on expanding your business internationally whether you’re only going into a single country, a region, or multiple countries. Unless you have extensive international expansion...

Want to Make a Sale? Be an Advocate

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I once had some trouble transferring email addresses to a new computer– which inspired this cartoon:Illustration: Mark Armstrong There is, of course, a procedure for doing an address file transfer to a given computer. All it takes is some online research and a little patience. OK, and maybe some aspirin… But it’s tempting to opt...

16 Things to Avoid When Doing Content Marketing

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The internet is full of tips and advice on what to do when developing a content marketing strategy, but knowing what not to do is equally important to ensure success. Here are 16 things marketers should definitely avoid when doing content marketing. What is one particular thing to remember not to do when doing content...

How to Build a Marketing Firm from Scratch: Success in Your Own Business

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Photo by John Schnobrich on Unsplash Are you an experienced marketer with a passion for promotion, product branding, or logistics? Do you also happen to have an entrepreneurial streak coursing through your veins and always dreamed of being your own boss? If so, think you can build a marketing firm of your very own? Facing...

Get a Greater ROI From Your Marketing Budget by Listening, Sharing, and Collaborating

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From implementing the latest and greatest SEO strategies to maintaining a relevant presence on social media channels, there are plenty of ways to spend your marketing dollars. But how do you know which marketing tools will give you the greatest return? The answer to that question seems to change faster than most of us can...

EXCLUSIVE: Pierce and Klein on Valiant’s upcoming release schedule

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All the way back on March 24th, when the global pandemic/recession was just getting up to speed, we spoke with Valiant Entertainment publisher Fred Pierce and VP, Sales and Marketing Matthew Klein. It’s a snapshot of those early days of Diamond shipping breaks, retailer closure and pencils down. Valiant reached out at the end of May...

You’ve got 7 seconds to sell — here’s how to maximize your listing

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Even with COVID-19 restrictions, buyers still want to visit homes in person. They are, however, using online pictures, marketing and 3D tours to dramatically shortlist the homes they will actually visit. Here’s how to make your listing stand out. Read more: feedproxy.google.com

From Mint.com to Voy Media: How Kevin Urrutia Switched Careers and Broke Into Marketing (and You Can Too) [AMP 188]

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Stuck in a rut at work? Bored beyond belief? If you’re thinking about or wanting to change jobs and careers, consider the following: How long will it take to learn new skills? Will it affect your income? Are jobs available? Will it make you happy? Today’s guest is Kevin Urrutia, a former software programmer at...

How to Double Your Conversions with the Same Amount of Traffic

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In the world of digital marketing, traffic gets a lot of attention. In fact, it seems like you can’t go anywhere online without reading a traffic metaphor invoking red and green lights, rush hour, and things of that nature. Don’t get me wrong. Traffic is important. But ultimately, it’s not the amount of traffic you...