Website Lead Generation – Your 24-Hour Sales Person

Date:  Comments: 0

Is your website pulling its weight? As the hub of your online marketing, your website is the most important component of your web presence. The primary goal of your inbound marketing activities should be lead generation – driving more traffic to your website and then converting the traffic into leads. But is your website working...

SEO Project Management: How to Organize Teams and Tasks to Get More Traffic (Templates)

Date:  Comments: 0

Search Engine Optimization (SEO) remains the most effective digital marketing channel, but only if your company is managing it properly. The real question is: How do you manage your SEO projects effectively and boost your digital marketing results? I’ve been managing teams, and I have been part of SEO teams for more than a decade....

A day in the life of… Jenny Stanley, Founder and MD at Appetite Creative Solutions

Date:  Comments: 0

Please describe your job: What do you do? I am the Managing Director and Founder of Appetite Creative Solutions – a creative technology studio. We focus on connecting brands with their audiences using the most effective and newest technologies. We do this through gamification, AR, 3D, barcode scanning, connected experiences, branding and website creation, videos...

Where Do the Best Marketers Turn For Advice and Inspiration?

Date:  Comments: 0

What worked in SEO, content, and growth just a few months ago may not be effective today. Making things even more challenging, there’s so much noise. Is that top-ranked content on Google actually the best thing out there? Or is it the same “me too” content? We identified top marketers based on some good-but-imperfect criteria...

What is Schema and How Can it Improve Your SEO

Date:  Comments: 0

If you own a business, you probably have a basic knowledge of SEO and how it can help improve your online marketing. SEO is ever-changing and quite frankly can be difficult to keep up with. With countless factors at play, it can be difficult to know what changes to make to generate the best impact...

What we’ve been reading this week

Date:  Comments: 0

In an effort to provide some headspace on a Friday, the editorial team at Econsultancy has been rounding up their favourite reads from the past week. Here are some articles to browse with your afternoon coffee… From around the web: The Calm meditation app is getting its own celebrity-filled HBO Max show – TechCrunch reports...

How to Choose a Career that Gives You Money Without Investing

Date:  Comments: 0

So you’ve landed your dream job at a world-renowned company. You’ve made your parents proud and can afford all the material luxuries of the world. Despite all your professional accomplishments, you often long to do something for yourself. If this is how you’re feeling, it’s high time you assess yourself and identify the right career...

4 Tips for Generating More Leads with Your Homepage

Date:  Comments: 0

Are you looking for a way to generate more leads for your business? There are countless ways to grow your audience while increasing sales and engagement on your website. One of the most effective ways to win consumers over is with your website’s homepage. Your homepage is the first thing consumers see when they type...

In the News: PPP Loan Forgiveness Made Simpler

Date:  Comments: 0

If the thought of jumping through regulatory hoops just to get the forgiveness on the Paycheck Protection Program (PPP) loan had you in knots, you got some relief this week. As more small businesses across America are looking to apply for forgiveness on the loan they received earlier this year, they got some good news....

November 2020 Marketing and Holiday Planning

Date:  Comments: 0

The 2020 holiday season is here. While nothing about 2020 has been business-as-usual, holiday spending is expected to stay strong, and in 2020, the holiday season remains a crucial opportunity for small business owners to bring in revenue. With the COVID-19 pandemic causing a particular stress on small businesses, there’s added desire from shoppers to...