6 Easy Ways to Become a Customer-First Small Business

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Running or starting a customer-first small business means that you base your business processes on the customer to provide them with an unforgettable (positive) consumer experience. It’s a compelling business growth strategy, even if you practice it in its most basic form. Shifting your business direction toward a consumer-centered culture takes time and money, but...

Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash

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There are two types of people in this world. Those with “inbox zero,” and then people like me. This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of these are promotional emails that go right into my “Promotions” tab. Yes, I do open...

Top 3 Ways To Scale Your Ecommerce Business in 2020, and It’s Not More Inventory

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Scaling a business can prove challenging, especially in the ever-growing ecommerce space. Even if growth is steady, there are a variety of things you still need to do for continued success. If you ease up on the gas, you may find customers jumping ship and seeking out your competitors. Growth is always good. But when...

HR Tech Weekly: Episode #240: Stacey Harris and John Sumser

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Hosts Stacey Harris and John Sumser discuss important news and topics in recruiting and HR technology. Listen live every Thursday or catch up on full episodes with transcriptions here. HR Tech Weekly Episode: 240 Air Date: October 24, 2019   This Week   This week: Ceridian INSIGHTS, Research Headroom, Calculus and Probabilistic Decisions, ServiceNow and...

Influencers with Authority: Beyond the Follow Count

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Earlier this year, PR Week asked marketing and communication professionals, “What is an influencer?” Notable, considering the rise of influencer marketing, there was no consensus among those polled, with the most common definitions referring to social media personalities with high followings. With all the talk about influencers, not only is it getting lost what they...

What Is Online Reputation Management?

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Looking to enter into the world of online reviews and reputation management, but not sure what you’re dealing with? Read our handy guide detailing all the key information you need to know. Online reputation management is an ongoing task which serves to create, cultivate and maintain your brand name and its good standing online. Much...

A Beginner’s Guide to Understanding Affiliate Marketing

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A beginner’s guide to understanding affiliate marketing. Affiliate marketing involves referrals where bloggers, influencers, and publishers get paid when a user takes action based on their recommendation. This modern-day method of word-of-mouth advertising is a cost-conscious way to grow business, as it relies on a “pay for performance” model. Implementing an affiliate program can help...

How to Hire the Perfect Video Marketing Agency

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Source: Shutterstock If you are on the lookout for a company that offers video production and digital marketing services, then there are certain aspects that you need to pay attention to so that things can get going for you in the right direction. At the moment, there is a good chance that you might not...

Creative Class: Everything’s Just Peachy In The World Of Tech For Tanya Sam

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Source: iOne Digital Creative / Creative Class Name: Tanya Sam Occupation: Entrepreneur Location: Atlanta How We Know Her: Last fall Tanya’s face hit small screens around the world when she made her debut on Bravo’s “The Real Housewives of Atlanta.” A friend of the show, she dazzled Bravo viewers with her Canadian class and charm,...

Marketing’s role in driving digitalisation

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Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture...