Social Media Importance: 5 Reasons Your Brand Needs to Embrace It

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Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage with customers. When it comes to...

NPMA Technology Summit explores evolving technology

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PHOTO: ISTOCK.COM/URUPONG When pest management professionals (PMPs) get together, they tend to share the successes and challenges they’ve experienced in all aspects of their businesses. Be it tips for pest control, advice for managing problematic pests, ideas for marketing their services, or suggestions for hiring and retaining employees, PMPs don’t hesitate to explain what works...

Niches Get Riches

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You’ve probably heard this term before: Niches Get Riches. It definitely isn’t a new discovery, and it certainly isn’t unique to the legal industry.  If you needed heart surgery, you’d want to go to a cardiovascular specialist, not a general practitioner who just fixed a broken arm. Heart surgery is a delicate procedure. You want...

Blogging vs. Podcasting: Which is Better for the Modern Marketer?

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Blogging began as digital journaling in the late 1990s, with everyone and their mother wrote about everything from traveling on a budget to five-ingredient recipes to DIY home decorating. But over the years, blogging has turned into one of the leading ways for organizations to share ideas, become the industry information leaders of their respective...

7 Surprisingly Effective Pop-up Advertising Strategies

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Pop-up advertising gets a bad rap: It’s annoying. It’s invasive. It’s distracting. But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your pop-ups are appealing to your website visitors and enhance their experience. Today we’re going to look at seven surprisingly effective ways to use pop-ups...

Four reasons to start mapping your customer journey

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For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business – can be a valuable tool. In fact, according to Econsultancy’s ‘The Business Case for Customer Journey Mapping’ report, in...

Why Do B2B Content Marketing Strategies Fail?

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Content is the atomic particle of all digital marketing. Rebecca Lieb, in her book Content: The Atomic Particle of Marketing, describes content as the single most important element of any marketing campaign. At Hinge, we talk about content as having changed the way professional services are both bought and sold. While the B2B community still...

How to Leverage Your Strengths to Be Your Own Boss

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Want to hear something funny about freelancing? While a lot of people make the switch to freelancing to “be their own boss” or “do their own thing,” the popular construct of “the ideal, successful freelancer” seems to consist of a conspicuously small cluster of traits. This kind of freelancer pounces on every opportunity, is a...

6 Lead Magnet Ideas That Are Proven to Convert Like Crazy

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What lead magnet ideas are you using to convert website visitors and users to leads? Frankly, it is not easy to craft a compelling lead magnet that works incredibly well. Your attraction must be so irresistible that it would lure users to your landing page with the optimal goal of conversion. That is why it...

What is a Virtual Assistant – and 47 Tasks They Can Do for You

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A reader asks: What does a virtual assistant do? And how can one help my business? I run a small business but the volume of emails and customer inquiries has exploded. It’s challenging to stay organized. Yet we can’t afford to hire a full-time administrative assistant or office manager — nor do we have the...