Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

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In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic have on consumer shopping habits...

Steps to Align Your Company Values With Your Brand

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Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your brand goes beyond the logo, color scheme and tagline, and, while those are all important, understanding what motivates clients to work with you and aligning them...

12 Key Skills Marketers Need in Today’s Digital Landscape

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As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world. What’s one...

Joe Biden’s Campaign Disputes Ever Turning Away Ice Cube & His Plan

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Source: PYMCA / Getty Over the past few weeks, Ice Cube has been at the receiving end of some extreme slander for working with Donald Trump and his campaign. While he maintains he was trying to help black people and the Internet argues back and forth, more details keep emerging. After it was announced he...

11 Amazing Reasons to Start a Blog for Fun and Profit

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Image courtesy of Hubspot Blogging began its life as a type of online journalism but changes to the Google Search algorithm as well as the need to share content across social platforms means you need to start a blog as an indispensable tool for your business. As you can see in the graphic above, the...

How to Write a Killer Company One-Pager (With Examples)

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If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers,...

5 Solutions For When Your Organic Reach Starts to Decline

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While it used to be possible to grow your brands through organic reach alone, it’s getting harder to do so. Many social media platforms have changed their algorithms to show brand-based content far less often – unless, of course, it’s promoted. Even people who have opted in to following you may find they see your...

Here’s How Social Media for Business Support Services Can Work for You

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Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion by the year 2025. Potential...

For a Successful Holiday Season, Meet Your Customers Where They Are

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This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going to look like. It’s only...