Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

Date:  Comments: 0

In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. The best approach to digital...

What happens now in ecommerce? We ask Chi Evi-Parker, former Ecommerce Director at Monica Vinader

Date:  Comments: 0

Has ecommerce adoption amongst consumers taken a sustainable leap? In short, I believe it has, although the level of adoption will differ by industry: whilst some will see a full shift, others will see customers who are more amenable to moving some elements of the interaction online. To explain this, I need to consider what...

4 Emerging Mobile App Technology Trends

Date:  Comments: 0

How the pandemic’s impact is shaping the current mobile landscape We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. While mobile adoption has risen significantly in recent years – now surpassing desktop in terms of...

A Comprehensive Email Marketing Summary

Date:  Comments: 0

Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What Is Email Marketing? Whenever a...

New Instagram Stories Rumours

Date:  Comments: 0

If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of...

In the News – Hulu Launches Advertising Platform for Small Businesses

Date:  Comments: 0

A small business needs a hefty advertising budget if it has aspirations of marketing itself on television. Those TV commercials aren’t cheap, after all. But TV isn’t the same as it once was but that’s a good thing for small businesses. And the popular streaming TV service Hulu is creating opportunities for small businesses to...

How to Properly Measure Your Content Marketing Program

Date:  Comments: 0

Using the right methodology to measure the success of your content marketing program can dramatically impact perceived program performance. You need to turn your content marketing objectives into quantifiable metrics. Once you establish those metrics, it’s easy to quickly assess whether your content marketing program has achieved success or if needs deep re-work. While it...

Illustration in Web Design – 31 Fresh Examples

Date:  Comments: 0

Website designing is not just a professional photo, content and grids. In modern web design, Illustration become more powerful and eye-catching way to get customer attention. Illustration in web design are widely used to create Conceptual Portrait, 3D Modeling, Vector Graphics, Clutch Fashion Illustration and many other useful objects and effects which can enhance and improve the quality of your web...

5 Ways to Use SMS Marketing for Business Growth

Date:  Comments: 0

When you hear your phone go off, your reaction is to pick up your device and see what’s going on, right? There are over 5 billion mobile users worldwide, and they all experience the same feeling when they hear their phone ding and see that familiar blinking light. Business owners and marketers understand that this...

What is a Franchise Fee and How Much Will I Owe?

Date:  Comments: 0

A franchise fee is what a prospective franchisee owes to the franchisor for the rights to use the franchise brand and franchise system. Typically the franchise fee refers to a one-time payment paid in the beginning of the relationship. But there are also ongoing franchise fees. When you buy into a franchise opportunity, you gain...