Should I Publish Pricing or Rates on my Website?

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The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of potential charges will reveal sensitive information to competitors, or worse, scare away customers at a sensitive point in the “buyer’s journey.” Nothing could be further from the truth. Publishing prices on...

Lead Magnets: A Comprehensive List of 50 Lead Magnet Examples to Grow Your Email List

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Ever wonder what happens to the 95% of people who visit your website without buying anything? Many of these visitors leave without ever coming back. What if, instead of losing a potential customer, you could add them to your email list and build a relationship with them? What if this was something that would lead to them...

Email Marketing Trends & Stats to Know for 2021

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Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...

Create a Virtual Fundraising Event: How Nonprofits Can Continue Development Efforts

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COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to increase donations, but also to strengthen relationships worth leveraging for...

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

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Even well-positioned brands with solid marketing results need to revise and update their strategies at least once a year based on changing external factors, internal opportunities, and results achieved by implementing existing strategies. After all, your success greatly depends on your ability to recognize emerging trends and build them into your strategy, to make sure...

Digital Marketing and Cybersecurity: A Very Practical Checklist

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Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets inside of...

Reset Your Buyer Strategy In COVID-19 Revival

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For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce...

The Ultimate Guide to Instagram Checkout

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Are you looking to sell your products on Instagram? Have you heard of Instagram Checkout and wonder whether you could use it for your business? Well, we’ve got you covered. In this article, you’ll find everything you need to know about Instagram Checkout. We’ll also show you how to use it to promote your brand...

5 Website Fails That Can Make Your Prospects Click Away

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For B2B companies, having a website has long been an obvious requirement. But simply having a website is now no longer enough. The visitor experience is critical, as are the site’s design and quality of content. In fact, 75 percent of people base a company’s credibility at least in part on how the website looks...