Can Experience-Centric Shopping Survive in a Post-COVID World?

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Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary based on product category and...

A day in the life of… Mike Petricevic, co-founder and creative partner at Waste

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Please describe your job: What do you do? I’m the co-founder and Creative Partner of Waste. Waste is a 14-year-old creative agency filled with digital natives and analog enthusiasts who combine to make beautiful bits and bytes. We have offices in London (HQ) and LA, and we have a load of great clients covering a...

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

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Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...

4 Steps to Turn New Buyers into Loyal Customers

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Today’s shopper behavior changes create an opportunity to quickly pivot and turn new recruits into tomorrow’s best customers. Chances are you and your family have made countless adjustments as a result of the pandemic. We all have. It’s true in our driving behavior, in how we communicate, how we eat, and how we shop. Consumers...

10 Baby Boomer Marketing Strategies That Drive Leads

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The type of products and services you offer should dictate which generations you market to. For example, if you sell extreme sports products, your target audience is going to be millennials. However, if you sell something related to retirement or an offering that would appeal to older adults, you’ll definitely want to include baby boomers...

How to Launch Revenue Revolution in Your Small Business Today

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The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but...

A Traditional Marketing Success Story: How Oatly Dominated Plant Milks Without Using Social Media

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How do you turn people who are totally unaware of a product into raving fans? This is the marketing question of a lifetime—and there’s no way we can tell you it’s a one-size-fits-all template. Some brands succeed one way, and others need the complete opposite. For example, Warby Parker used paid ads and influencer marketing...

Eight effective examples of brand marketing on TikTok

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Now with 800 million monthly active users, TikTok has quickly risen to become one of the most popular social media platforms of 2020. Naturally, brands of all kinds are now getting involved, trying to engage TikTok’s user base. Here are eight of the best examples of brand marketing we’ve seen on TikTok so far. Elf...

LinkedIn Video Marketing: Secret Weapon to Get More Clients

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If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to leverage your industry contacts makes...

5 Reasons Why Followed Blog Comment Links Are a Waste of Time – and What to Do Instead

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Link building is hard. It’s the major hurdle newbie bloggers face when building their online empires. And more often than not, these bloggers turn to followed blog comments as an easy and affordable source of links. But is blog commenting for links worth it? Or is it a waste of time? I think it’s the...