How to Use Social Media For Good: 7 Tips to Use Social Media Wisely

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Social media can improve your life if you know how to use social media for good. Learn how to use social media wisely to be a happier human being. Do you feel like quitting social media for good? Are you tired of the fear and negativity that you see in your social media feed? The...

Constant Contact Makes Online Marketing Easier Than You Ever Imagined

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Uncovering the Differences Between B2C and B2B Digital Marketing

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When formulating your digital strategy, it is essential to determine whether you are marketing for a Business to Consumer (B2C) or a Business to Business (B2B), and understand the nuances between them. It is to your benefit to be a flexible and agile marketer in an industry that is constantly changing; especially when it comes...

How Geofencing Marketing Can Help Your Business (Even if Your Business is Online)

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When you are trying to build an audience, there is nothing more powerful than knowing who is already interested in your product or service. And while pixeling your website visitors is a really great way to track your online fans, there is a whole other segment of your potential customers you may be missing out...

What is Programmatic Advertising?

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Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig below the surface of that jargon, you begin to uncover true benefits to your organization. That’s what this guide is about....

How to Hold Your Client Accountable

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This is one of the hardest things to do effectively when working in an agency environment. If your day-to-day role puts you at the table working directly with clients, learning how to hold your client accountable is a skill that is not discussed or taught as often as it should be. By effectively holding clients...

How to Use Google My Business to Improve Your Local Search Ranking

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With over 90% of the search engine market, it is important for businesses that they are easily found through Google searches. Google has made it easier for businesses to rank on their search engine by introducing Google My Business. Optimising your Google My Business profile will improve your rankings through Google search and maps This...

3 Buyer Insights to Consider When Engaging B2B Buyers In a COVID-19 World

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Accelerant. A word we are beginning to hear and see more often. It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors. Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus...

5 Reasons Press Releases Are Important and How to Write Them

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In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media? This article offers insight...

Top 7 Social Media Analytics Tools for 2020 – and Beyond!

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Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage and monitor your campaign to...