Just 52% of Airlines Have Digital Optimization Plans in Place Right Now

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Just over half (52%) of airlines have digital optimization plans in place. And 45% of airlines say they don’t have a budget for digital optimization and experimentation. These were the findings of a new report by Glassbox, a leading analytics platform which analyses digital customer interaction. The ‘2020 Airline Digital Optimization Yearbook’ report examined insights...

5 Website Improvement Ideas for a New Economy

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What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s...

How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...

Why SMSes Are a Perfect Fit for Review Generation

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With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods. Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit. Think about it – how much of the day does the average person...

6 Questions To Ask Yourself to See If an Online Community Is Right For Your Business

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We’re assuming by the point that you’re reading this article, you’ve heard about a community creating traffic, conversions, and customer advocates for a product or business and you’re wondering—how do I do that?! And we’re with you. We have our own Facebook group because we realized several years ago that creating a community was a...

Organic Vs Paid Search: Explained

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Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin with a search query on a...

11 Key Elements Leaders Should Consider When Doing Live Video

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Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to achieve success with their live video...

The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

Make Essential Business Decisions for Success

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Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck Today, we’ll focus on essential business...