How Will CCPA Impact Facebook Ad Performance?

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On January 1, 2020, the California Consumer Protection Act became state law. The new legislation has had different implications for different businesses—and left lots of uncertainty about compliance in its wake. For those in the digital advertising space, the CCPA rollout has been met with a lot of uncertainty. For one, the statute doesn’t technically...

LimeAid Virtual Conference Addresses Pandemic Challenges for Small Business

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FreshLime presents its annual LimeAid conference this coming Friday, Sept. 18 and it’s a chance to network with fellow small business owners and learn from some of the top small business experts in the US today. Attendees to this FREE one-day virtual conference deals with running a business during the coronavirus pandemic and situating your...

25 Best Corporate WordPress Themes Of 2020

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Ultimate multi-purpose best WordPress themes. Clean, super flexible, responsive design WordPress themes working with the awesome Visual Composer and created with a powerful admin options panel! These themes will be able to create any kind of website, the possibilities are endless! Best WordPress themes with most advanced features such as drag and drop website builder,...

Brand Crisis Management: How Do You Respond to a Crisis in Business?

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Around 54% of small businesses have reported unsustainability due to the pandemic, but what has not been brought to light is the effect the crisis has caused on well-established brands, as well. Disney’s yearly revenue has gone down by 31%, hotels worldwide have been losing 42% of jobs, fashion brand Gucci has had a 23%...

Using PEST, SWOT and scenario planning in a crisis

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The Covid-19 crisis is an unprecedented event, the exact impact of which is impossible to foresee. However, those organisations that have dealt with the crisis best are those that had robust strategies in place for dealing with the unpredictable. There are a multitude of different tools available to help organisations consider and prepare for potential...

Under the Influence: 40% of Americans Have Purchased Something Seen on Social Media

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Social media has wormed its way into most aspects of our lives. It’s how many adults make friends, find dates, and even build career networks. It’s a virtual portfolio of our personal and public selves, and of course many of us want to show our best online. Which presents the question — how do you...

How Consultants Can Leverage and Scale a Business

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In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts means less billable time. What...

9 Tips for Successful Virtual Press Conferences

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Image by Tumisu from Pixabay Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention of reporters and other guests, as attendees are more susceptible to distractions....

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

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Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The intention is to capture revenue...

How SiteGeek Saved and Then Doubled Their Business and Started Landing More Qualified Leads and 10X Bigger Clients (Plus 3 Proven Tips to Help You Grow Your Own Business)

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At DigitalMarketer, we get to work with a lot of incredible businesses, and our absolute favorite thing is seeing a great company find even greater success with the trainings and strategies we teach. And it’s not just because we love celebrating our customers’ success (though we really do love shouting them all out!). It’s also...