5 Things You Should Automate (And What You Shouldn’t)

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We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. In fact, 80% of the top online retailers have used automation for over two years. But automation doesn’t...

5 Stunning Transactional Emails You Can Steal From

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We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional one, every email should be looked at as an opportunity to provide useful information to...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

A day in the life of… Adam Solomon, Chief Growth Officer at Lotame

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Please describe your job: What do you do? As Chief Growth Officer, it’s my job to power the ongoing success of Lotame. In today’s integrated market, that means covering multiple bases: prospecting for clients, pitching, closing and managing business are no longer separate processes, so my role involves leading activity in several areas, including product,...

Fake Follower Counts: A Toxic Trend

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We’ve all seen those social media accounts with hundreds of thousands of followers that get less than a hundred likes and rarely have any comments on their posts. People have been led to believe that in order to be successful on social media, you need to have a large number of followers or page likes....

Yahoo Small Business Offers Free Website for 1 Year with Get Online Offer

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Small businesses looking to connect with customers can now get a website for free. Yahoo Small Business is offering their Get Online offer. The offer lasts for one year. That’s good news for the sizeable number of business owners looking to get a website  for the first time in 2020.  And those looking to make...

PPC: A glossary of terms

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If you’re a complete beginner to the world of pay-per-click advertising (PPC), check out the Paid Search Basics Best Practice Guide for a good primer. There’s a fundamentals guide and glossary for SEO, too. 301 redirect – permanent redirect Interpreted by search engine robots that the current domain/URL is no longer valid. All links to...

Prospect Research for the Professional Services

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Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. And your prospect may have more than money at stake—their professional reputation may be on the line. In short, today’s buyers...

How to Tackle Content Marketing as a Startup Ecommerce Business

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expresswriters / Pixabay According to HubSpot, 69.6% of companies actively invest in content marketing. The figure is a dead giveaway of how vital content marketing is — whether you’re an established business or just starting in the eCommerce scene. However, running effective content marketing campaigns is time-consuming and labor-intensive, especially if you’re moving your brick-and-mortar...

Scaling a Brand Competitors Can’t Copy With Awesome Design (and Without Breaking the Bank) With Russ Perry From Design Pickle [AMP 190]

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Good content with bad design equals bad content. Good design can be expensive and hard to scale, but the value of quality graphic design can’t be overstated. Today’s guest is Russ Perry from Design Pickle, a flat-rate creative services platform. What’s the catch? Never pay more than a monthly subscription. Get help with your branding...