3 Simple Ways to Protect Your Business During COVID-19

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The covid-19 global pandemic seems to have hit every neighborhood regardless of location and size, with many small businesses forced to shutter their doors permanently as their incomes dried up when customers stayed at home. If you run a business, you’re probably struggling to find ways to protect your business so you don’t suffer the...

How Online Stores Can Use Facebook Marketing to Drive More Sales

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If you want to start and run a profitable online store, social media is something you cannot afford to ignore. In the less than two decades that social media has been around, it has completely overturned how marketing is done. It has leveled the playing field and made it possible even for small businesses with...

Programmatic Campaign Optimization Tips and Tricks

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With so many buttons and levers available to you within your programmatic platform, the number of optimizations you can make to improve your campaign performance can be overwhelming. That’s why it’s crucial to come up with a game plan beforehand so you don’t make too many optimizations which, in turn, limit the insights into your...

Holiday Marketing and Promotions That Work in 2020

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If you felt like Halloween 2020 didn’t feel like regular Halloween, you’re not alone. Less kids were trick-or-treating, less houses were decorated, and we’ve been snacking on more leftover candy than ever before. As we all know far too well, 2020 is very different. This year’s holiday season is likely to feel different too. So,...

Why you need to get to “next-level” digital commerce

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The rise of digital commerce has propelled both buyers and sellers to radically change their shopping and buying behaviors over the last decade. Online sales quickly became the darling for retailers and B2C companies with the introduction of Amazon and other marketplaces. However, we no longer have separate expectations for personal and business buying. Why...

The Challenges Programmatic Advertising Faces in the New ‘Cookieless’ Reality

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Love them or hate them, third-party cookies are going away. Google plans to phase them out over the next two years, while Firefox and Safari have already begun to block them. Since third-party cookies are out, it requires a revamp of your digital strategy to ensure that your company stays on track with its marketing...

A day in the life of… Meshach Amuah-Fuster, Managing Director EMEA at Allbound

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Please describe your job: What do you do? As Managing Director EMEAA, my role is to drive growth for Allbound across the region, and promote brand awareness and deliver value to those looking to leverage their channel partner ecosystem. This is achieved by our clients working with their partners who either refer opportunities to them...

Is Everything You Thought You Knew About Marketing a Global Business Wrong?

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Are you a small business owner? Do you hope to take your business beyond your country’s borders? If the answer to those two questions was yes, keep reading this article to learn what you need to know about marketing a global business. Some of the topics covered might surprise you. Is everything you thought you...

Six steps for maximising the ROI of a ratings and review program

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Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy from a brand or retailer if they don’t have reviews on their...

5 Areas of Improvement for Your Website

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In the hundreds of websites I’ve designed and built, I’ve learned that there’s only a few common issues that warrant a redesign. Of those, the two biggest are having a poor user experience and interface, and having a site that’s slow to load. With the former, this affects what happens when a visitor is on...