Tactics to Skyrocket Your Email Marketing Success for 2021

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Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...

7 Steps to Launch a Successful Online Event

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Experiential marketing events are powerful draws that bring people and businesses together. However, since the pandemic, most businesses have had to switch to hosting online events. This comes with unique challenges in spite of the fact that more people can participate in online events with their mobiles or desktop computers. The problems a business might...

Local Inventory Ads – Setup and Best Practice

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Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the purchase and pick the goods...

10 Great Tips For Redesigning A Website in 2021

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Whether you call it the first impression of your brand or consider it to be an indispensable asset of your branding elements, your website is the most critical element of your digital strategy. Let’s look at what the data tells us: It takes all of 50 milliseconds for a visitor to form an opinion about...

Top 10 B2B Marketing Trends for 2021

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The year 2020 was one of the strangest times in recent history due to the pandemic. It slowed down the world’s economies and forced businesses into a state of flux. But some enterprises remained resilient, hoping that 2021 will augur well for their business. Fortunately, as the world races to produce a vaccine, this year...

The Benefits of Starting a Home-Based Business

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Tired of working for someone else? Fed up with the 9 to 5 routine, a job you have no passion for? If there’s one thing we’ve learned from this pandemic, it’s that no job is completely secure. Many people who were working before the COVID-19 virus caused businesses to shut down are unemployed. Many will...

Top 5 Data Trends Powering Digital Marketing Growth in 2021

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Last year saw an explosion of martech tools, increased integrations, and AI automations. It’s clear digital connectivity has skyrocketed, with massive amounts of data from multiple sources seamlessly moving from one platform to another. Studies from McKinsey have said that in 2020, digital transformation vaulted five years forward in about eight weeks’ time. While most...

More For Your Marketing Dollar

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At no point in recent memory has marketing played such a critical role in a company’s survival, then it does today. Everything in a business depends on marketing. Take away marketing and how will you generate leads for sales. Take away sales and your business is done. Your marketing ROI has never been more important...

5 Reasons Why You Should Hire a Marketing Agency in 2021

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We can all agree that 2020’s a year we’re happy to leave behind. Now that we’re in 2021, it’s time to bounce back and push forward to making things better. That can mean abandoning bad habits, building good ones, or starting the business you always said you would. It can also mean getting the help...

How to Leverage Traditional Marketing Channels to Drive Growth for Your Business

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Introduction Traditional marketing channels have helped business organizations reach out to their customers and build an everlasting relationship. This has helped plenty of brands to build their company with continued sales. However, with the onset of digital intervention, traditional marketing became a crossroad for plenty of companies. Thankfully, there are still ways you can leverage...