How to Improve Your Content Creation: 15 Helpful Writing Tips

Date:  Comments: 0

Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point. A big part of that? Writing in a way that connects with your target audience and clearly shows them what makes your brand better than competitors....

How SMEs Can Leverage Email Marketing In 2020

Date:  Comments: 0

Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing. Often, small business owners assume that email marketing is not practical for their businesses. However, email marketing is frequently cited as the most fruitful form of digital marketing...

WebOps and the Art of Website Maintenance

Date:  Comments: 0

“Uh oh…” I ease my foot off the gas and look down-road for an exit. I’m not sure what’s going on but my car made a noise, there’s a light on the dash, and I don’t want to die today. I pull off the highway and come to a stop before fishing the manual from...

Dear Marketing Mastermind: How can I make an impact online quickly?

Date:  Comments: 0

Want to reboot your brand in 2020? Here are some of the best ways to reintroduce yourself to the market, both online and in real life. Read more: feedproxy.google.com

What impact is Safari ITP having on marketing attribution?

Date:  Comments: 0

After analyzing the actual impact ITP has had on 812 of the larger ecommerce stores working with us at Littledata, we’ve concluded that the cumulative impact is a significant 8% loss of marketing attribution for Safari mobile searches. Littledata is now experimenting with a long-term solution to improve cross-session user tracking. Recapping the changes with...

WorkWave software earns award

Date:  Comments: 0

WorkWave PestPac, a pest control software solution, won silver in this year’s Best in Biz Awards for Enterprise Product of the Year. WorkWave PestPac also was named a finalist in this year’s Cloud Awards for Best Software as a Service in the United States. LOGO: WORKWAVE WorkWave PestPac enables pest control companies to transform their...

What advertisers need to know about YouTube’s new ad policies for children’s content

Date:  Comments: 0

Specifically, the Google-owned video giant “now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, we limit data collection and use, and as a result, we need to restrict or disable some product...

Security Dangers of Remote Work

Date:  Comments: 0

Remote working is now the norm across many industries but remains a huge security risk if implemented incorrectly. As we’ve previously reported, 50 percent of knowledge workers still say they are not allowed to work from home, but this is changing quickly. LinkedIn’s 2019 Talent Trends report found there has been a 78 percent increase...

A Marketer’s Guide to Kaggle for Analytics and Data Science

Date:  Comments: 0

Kaggle, the Google-acquired data science platform, started as a virtual meeting point for machine-learning geeks to compete on predictive accuracy scores. It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. Despite being a free service, Kaggle can help address an...

6 Best Tools and Services for Content Marketing in 2020

Date:  Comments: 0

Content marketing generates three times more leads than paid search marketing. Unless you’re an extremely well-resourced company, planning, producing and distributing content regularly can be challenging. You don’t have to let a lack of time or marketing talent hold back your inbound marketing. There are many tools and services that help you execute your content...