A Marketer’s Guide to Launching a Facebook Live Campaign

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We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook...

What is the CCPA and Could It Threaten Your Small Businesses?

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Protecting personal information of clients should be tops on your radar, and it’s growing increasingly complex. The recent enacting of the California Consumer Privacy Act (CCPA) may not directly affect your small business, but you need to know about it. It is definitely a sign of things to come regarding data protection. What is the...

Creativity and Innovation in the Era of COVID-19

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The COVID-19 coronavirus upended daily routine as we know it. Businesses closed their doors to customers. And products we have not used in decades have become pantry staples. The impact of this shifting lifestyle is causing us to regroup and change the way we live. As businesses, we need continuity to stay economically relevant while...

Something to Smile About: 10 Dental Marketing Strategies That Work

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All businesses need clients in order to have something to smile about. And that’s why you need the best dental marketing strategies for yours. One great thing that you have going for you is that there is always a need for dental services, regardless of location. The demand will always be there. Now the trick...

Why (and How) You Should Maintain Instead of Cutting Marketing During Uncertain Times

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Many businesses are well aware of the impact the “slow season” can have on their businesses. Retailers and other industries that see peak sales during specific seasons throughout the year often have strategies in place to continue growing their businesses when the going gets tough. Recent events, however, have led many businesses that never typically...

Here’s Why You Need to Switch to Remote Work Right Now

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I bet you know that remote work is all the buzz these days. Do you run a company that is on the cusp of becoming an establishment that primarily deals with remote work? The road ahead may look tough, but this transition will be worth it! If you want to know why there is a...

Keep Your Small Business Going During a Crisis

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The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s coming at us, but as a...

Crushing It in 2020: 8 Marketing Trends You Need to Know

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What’s the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences — from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email...

Coronavirus: What’s changed for retailers a week on?

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Since then, the UK government has enforced the closure of all ‘non-essential’ retail stores, referring to all shops that do not sell food or medicine. In the States, New Jersey has implemented the same rules, as the rest of the US sees the majority of retailers temporarily close of their own accord or reduce opening...

PestRoutes offers COVID-19 response

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Patrick McKittrick Our PestRoutes team noticed how many emails we were getting from all over, and recognized our customers were likely getting them, too. They’re getting all kinds of advice on how to communicate and manage their business during the COVID-19 pandemic. We wanted to take the opportunity to highlight the resources that our customers...