Four reasons to start mapping your customer journey

Date:  Comments: 0

For marketers, creating a consistent customer experience in this context is a big challenge. As a result, ‘customer journey mapping’ – which is a visual representation of every interaction a customer has with a business – can be a valuable tool. In fact, according to Econsultancy’s ‘The Business Case for Customer Journey Mapping’ report, in...

Why Do B2B Content Marketing Strategies Fail?

Date:  Comments: 0

Content is the atomic particle of all digital marketing. Rebecca Lieb, in her book Content: The Atomic Particle of Marketing, describes content as the single most important element of any marketing campaign. At Hinge, we talk about content as having changed the way professional services are both bought and sold. While the B2B community still...

How to Leverage Your Strengths to Be Your Own Boss

Date:  Comments: 0

Want to hear something funny about freelancing? While a lot of people make the switch to freelancing to “be their own boss” or “do their own thing,” the popular construct of “the ideal, successful freelancer” seems to consist of a conspicuously small cluster of traits. This kind of freelancer pounces on every opportunity, is a...

6 Lead Magnet Ideas That Are Proven to Convert Like Crazy

Date:  Comments: 0

What lead magnet ideas are you using to convert website visitors and users to leads? Frankly, it is not easy to craft a compelling lead magnet that works incredibly well. Your attraction must be so irresistible that it would lure users to your landing page with the optimal goal of conversion. That is why it...

What is a Virtual Assistant – and 47 Tasks They Can Do for You

Date:  Comments: 0

A reader asks: What does a virtual assistant do? And how can one help my business? I run a small business but the volume of emails and customer inquiries has exploded. It’s challenging to stay organized. Yet we can’t afford to hire a full-time administrative assistant or office manager — nor do we have the...

Spooktacular Tips for Marketing at Halloween

Date:  Comments: 0

Does the thought of marketing your business at Halloween send a shiver up your spine? You don’t stand a ghost of a chance unless you prepare early. Marketing Ideas for Halloween Whether you are interested in Halloween or the fall season in general, it’s closer than you think. Get started early so you have plenty...

Methods Used By Staffing Agencies To Keep Their Staff Safe

Date:  Comments: 0

When last did you think about your working conditions at the office? Whether it’s a simple digital marketing agency firm with admin staff or a full-on manufacturer warehouse, safety should always be one of your top priorities. After all, your staff is responsible for keeping your business profitable, your clients happy, and your quotas met....

How To Do Affiliate Marketing For Beginners!

Date:  Comments: 0

Get HOT Trending Content & Videos on Your Sites for FREE In this video I’m going to explain what affiliate marketing is. And how does it really work? Stay tuned. Hey, what is up guys. ODi Productions here. If you’re new to this channel let me just give you guys a quick background about me....

Supercharge Your Sales With the Help of Sales Enablement Technology

Date:  Comments: 0

It’s no secret that sales funnels and content marketing strategies are becoming more automated than ever. As they do, the potential for misalignment between sales and marketing grows as well, potentially costing your company time, morale, and, most important, revenue. But using sales enablement solutions with the support of smart technology puts the power back...

Top 15+ Australian Affiliate Programs To Monetize Your Website

Date:  Comments: 0

Top 15+ Australian Affiliate Programs to Monetize Your Website If you have started a Facebook Page, blog or website, the next step apart from awesome content is to monetize it so it makes you an income. A good way of doing this is through affiliate marketing. Affiliate marketing is promoting and selling other people’s products,...