How to Boost Customer Engagement in a World of Social Distancing

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There isn’t a single industry that hasn’t been impacted in some way by the COVID-19 pandemic. This is due to a combination of shifting customer behavior, as well as the advent of social distancing. Complying with existing measures means that customers and business owners have new physical and psychological barriers to overcome. These won’t end...

How Has the GDPR Affected Businesses?

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In the world of the Internet, there will be very few people who don’t use the Internet. Surely you also do any of your work through the Internet, right? The radical change that the Internet has brought to our communication system is unforgettable. The Internet has greatly influenced our day-to-day activities, resulting in drastic changes...

Consumers are online – are you ready for them?

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Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from these forced behavior changes post COVID-19. If you want...

Marketers on the new normal: Michael Nevins, CMO at Smart AdServer

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Please describe your job: What do you do? I’m a NYC-based CMO for Smart AdServer, a global adtech company headquartered in Paris. I manage a team of 12, and our scope of work includes internal communications and events, product marketing, demand generation, external events, and media relations. I’m also a member of Smart’s Strategic Board....

Digital Growth Unleashed Event Now Virtual – Still Chock Full of Small Business Experts

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With yet another conference changed to take place virtually, this is a great opportunity to learn how to grow your digital presence. Digital Growth Unleashed is going to be streaming live from Jun 1-3, 2020 with a lineup of more than 20 experts. They will be holding two days of sessions with actionable content to...

The importance of branding your company

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PHOTO: JAKKAPAN21/ISTOCK / GETTY IMAGES PLUS/GETTY IMAGES I was having a conversation with a small business owner the other day about branding. They really weren’t sure what it all really meant or if it was worth investing into. I started to explain that branding is all about making your company stand out and build its...

As coronavirus crisis hits media, brands should reconsider the PESO model

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I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become part of the furniture now we’re all used to new media....

Kibbles ‘n’ Bits 5/21/20: In other news, scientists have discovered a parallel reverse universe

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§ Former Fantagraphics and DC art director Dale Crain passed away in this time of sorrow, and Gary Groth has a nice remembrance of him. I worked with Dale at DC and he was a true raconteur and a great designer who worked on a ton of very influential projects. He is missed. § I really...

Why SEO Is More Important Than Ever—Yes, Even During COVID-19

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While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your business right now? Absolutely not. This post takes a look at the case for and benefits of SEO for small businesses—even the nonessential ones—viewed...

Coronavirus will affect the recruitment marketing industry – here’s how

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Jeff Dickey-Chasins examines the impacts of the coronavirus pandemic on the recruitment marketing industry in areas like remote work and increased candidate activity. Disease has been a fact of life since before humans were human. The plague ravaged much of the world in multiple waves starting in the 1300s. Influenza infected 27% of the world’s...