A Breakdown of HTML Usage Across ~8 Million Pages (& What It Means for Modern SEO)

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Posted by Catalin.Rosu Not long ago, my colleagues and I at Advanced Web Ranking came up with an HTML study based on about 8 million index pages gathered from the top twenty Google results for more than 30 million keywords. We wrote about the markup results and how the top twenty Google results pages implement them, then went...

White Label vs. Private Label Products: What’s the Difference?

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Recent research shows SMBs need to be aware of  how white label and private label products perform in the marketplace.  Small Business Trends contacted some experts to find out the differences between them. White Label vs. Private Label Brian Cairns is the CEO of ProStrategix Consulting in New York. He explained it this way. Distinctions...

How to Find and Reach Your Target Audience on Instagram

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Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at...

Social Media Stats and Benchmarks: Fall 2019

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As a result of ever-changing content algorithms, social media benchmarks are fickle. There’s a good chance what will follow in this post will be irrelevant as soon as it’s published but, what the heck, let’s look at a few social media stats and benchmarks we’ve seen over the past few months. Facebook Calls to Action...

5 Tips to Trick Out Your Facebook Business Page

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geralt / Pixabay Facebook is the biggest social platform; business pages are terrific marketing tools. Facebook Business Pages are free, increase awareness of your business, establish an online presence, and allow over 2 billion people to discover your business and what you do or sell. Business pages have been around for a decade. If you...

B2B Video Marketing: A Strategy for Lead Generation

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Video marketing is booming. It’s no longer news. Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90...

The 5 Best Ways to Get Instagram Followers for Your Business

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  Businesses using Instagram, like businesses using any other social network, seem to have a perennial burning question: “How can I get more followers?” Let me tell you how to get more Instagram followers—the fast way and the smart way. The Fast Way to Get More Instagram Followers The Google Keyword Tool tells us that...

How A Company from the Fintech’ Space Grew from 4000 to 420K Visitors in Just 6 Months

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This is a TRUE SUCCESS story from Jibran Qazi – Founder of Hunter Canada, a cognitiveSEO long-time customer and SEO expert with almost 15 years of experience.   Jibran Qazi is an SEO consultant, growth hacker, and founder of Hunter Canada, a company that helps tech firms achieve exponential traffic growth. Enjoy his story, written and documented by...

9 Instagram analytics tools to master performance

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Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have changed. From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram tracking apps and tools. Zeroing in on the right Instagram analytics tools can be tricky, though....

How the team behind NHS Digital transformed the UK’s online health service

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When Davies took up his role in September 2016, he and his team set out to digitally transform the web presence of the NHS, which has the vital job of catering to hundreds of thousands of NHS workers and patients alike. NHS Digital embodies a number of apparent contradictions: it is both professional and patient-facing,...