6 Best Tools and Services for Content Marketing in 2020

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Content marketing generates three times more leads than paid search marketing. Unless you’re an extremely well-resourced company, planning, producing and distributing content regularly can be challenging. You don’t have to let a lack of time or marketing talent hold back your inbound marketing. There are many tools and services that help you execute your content...

Social Media Conferences to Attend in 2020

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Social media conferences are an excellent way to learn about new strategies and approaches to social media marketing that other brands and industries are testing out. They also offer networking and exposure opportunities for all levels of marketers. Check out our top picks for social media conferences to attend in 2020! Most Comprehensive Social Fresh:...

Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?

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Once a near non-existent presence in the smart speaker market, with a market share of less than 1% in Q2 2018, Baidu rose astronomically over the year that followed to become the second-largest vendor of smart speakers globally with a market share of 17.3%, behind only Amazon at 25.4%. In its home market of China,...

Sales Strategies to Achieve your 2020 Goals

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The new year is underway and many businesses are eager to fine-tune their sales strategies. Think of your 2020 sales strategy as a guiding light your team can use to illuminate your way to a successful year. With the right sales strategies, your organization will be empowered to hold a customer-first mindset, educate prospects, drive...

How to Recruit Millennials with Your Website

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Websites are no longer just for lead generation – they’re a critical tool in the recruitment process. By 2020, millennials as a demographic will make up about half of the workforce population. If you’re in the process of hiring new employees right now, you’re most likely interviewing millennials and you’ll need to consider how to...

7 Reasons Why You Should Segment Your Members

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Improving your member experience will help you retain members on your site and reduce your churn rate. Segmenting your member base is a powerful but simple way to create better experiences for your members. Member segmentation is about categorizing your customers into groups based on certain characteristics. When you have clear groups based on different...

Build Your Skills in Social Media Marketing in 2020 With This Certification Training Course

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An average person spends a little over two hours on their phones scrolling through social media. Between reading tweets, watching various TikToks, and heavily curating your Instagram feed, that’s a significant amount of time to spend staring at a screen. Why not channel that energy and monetize your time with social media instead? The Become...

Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

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  The year 2020 is already underway, but it’s not too late to make adjustments and little (or big) tweaks here and there if needed. So, is your social media marketing budget ready to go? As director of Contentworks Agency, I’m sharing my recommendations for six things to splurge on in 2020 and some saving...

The SmallBizChat Podcast: Building the Lifestyle Business of Your Dreams with Donna Maria – Ep. 027

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Donna Maria is an entrepreneur, mentor, and the founder and CEO of Donna Maria & Co. Under her umbrella company, she leads brands including The Indie Business Network and The Membership Maker, and runs two associated podcasts called The Indie Business Podcast and The Membership Maker Podcast. Additionally, Donna Maria is a member of the...

6 of the Best Automation Tools Your Business Should Use

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Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use marketing automation tools. These technologies are...