How Will Brands Invest Social Ad Budgets Pulled from the Facebook Boycott?

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Facebook is in the midst of a boycott by some large advertisers during this month of July 2020. While Facebook’s stock price hit an all-time high on July 7th, one of the key boycott dates, all is not sunny in Menlo Park. A meeting that same day between Mark Zuckerberg and his team, with key...

A day in the life of… Sven Lung, CEO at Green Park Content

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Sven launched Green Park Content in 2014 and establish operations firstly in Sao Paulo before moving to London in early 2016. Actively involved in the day-to-day running of the business, Sven has overseen rapid growth to a 150-strong team across 11 global locations today. We caught up with him to ask him about his business...

What is content marketing & why is it important?

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Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But what exactly is it and why is it relevant to you, a marketer? How can you harness content to your marketing advantage? From infographics to blog posts to video tutorials, you’ve most assuredly been at...

How to Hide a Facebook Post: A Step-by-Step Guide

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  Instead of deleting a post from Facebook, hiding the content is often a better choice. Learn how to hide a Facebook post from your timeline. (And why you may want to.) As a Facebook user, you have tons of control over the updates you share with your friends and followers. You can easily set...

5 Things You Should Automate (And What You Shouldn’t)

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We come across automated marketing and content on a daily basis, whether it’s an appointment reminder at the dentist, a birthday greeting from your favorite online retailer, or a welcome email when we sign up for offers. In fact, 80% of the top online retailers have used automation for over two years. But automation doesn’t...

5 Stunning Transactional Emails You Can Steal From

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We receive transactional emails all the time. Most brands treat them as the cost of doing business and don’t invest a lot of time or effort into them, which is a mistake. Whether it’s a marketing one or a transactional one, every email should be looked at as an opportunity to provide useful information to...

5 strategies to amplify your Twitter engagement

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While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your Tweets. That’s akin to having something important to say but being unable to get people to listen to you. So even though the platform has a huge potential to drive brand visibility and growth, you...

Top 5 SEO Optimization Strategies for Your Website

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There are a lot of ranking factors that determine your website’s position in the SERPs. This, in combination with Google’s ever-changing algorithm, can make SEO tough to execute effectively. The good news is that in most cases, you don’t need to sweat every ranking factor. Some variables carry significantly more weight than others. By focusing...

How to Bring Your Best Self to the Online Conference Season

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Posted by cheryldraper Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events...

A day in the life of… Adam Solomon, Chief Growth Officer at Lotame

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Please describe your job: What do you do? As Chief Growth Officer, it’s my job to power the ongoing success of Lotame. In today’s integrated market, that means covering multiple bases: prospecting for clients, pitching, closing and managing business are no longer separate processes, so my role involves leading activity in several areas, including product,...