How to Find the Best Agencies to Deliver Your Social Media Services

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  If you’re looking for the best social media agency for your company’s needs, Social Agency Scout can help. This free directory service enables you to filter through the best agencies to find one specific to your wants. Do you need help from an agency to deliver social media services? Having all the skills in-house...

The best digital marketing stats we’ve seen this week

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Be sure to check out the Internet Statistics Database for further stats and insight. Let’s get cracking. 35% of consumers think that brands who speak out are ‘jumping on the bandwagon’ New research by Sprout Social, based on a survey of 1,505 US consumers, suggests that consumers are becoming increasingly sceptical about brands taking a stand....

Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

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Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular...

The Beginner’s Guide to Social Media Terms

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If you’re in the process of starting your own business or updating your marketing strategy for 2020, you have undoubtedly been made aware of the importance of using social media to jump start your business’ growth. General Social Media Terms The first step to gaining an understanding of social media is learning the terms used...

Four Ways to Effectively Capture Leads From Organic Social Media Traffic

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  Organic social media can be one of the biggest sources of high-quality leads. Here are some tips to get you started. Most people relate driving traffic to paid social media campaigns, but organic social media traffic is also a valuable traffic generator. (Social media drives 25.6% of website traffic from organic and paid sources.)...

Improving Your Mobile Performance: 5 Mobile Metrics You Ought to Be Tracking

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We’re all fully aware of the data around us and as business owners and marketers we know that there is a wealth of data to help us improve our online marketing performance. The problem for many however is knowing which metrics to monitor and when we’re unsure we turn to the obvious examples such as...

The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

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Posted by amandamilligan I’ve always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to...

11 Tools to Use for Your YouTube SEO

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YouTube continues to be a game-changer. Flash back to 2006 during the first time I used it, attempting to find long-forgotten videos of Australian comedy shows—in that old-school VHS quality. Now, the beast that is YouTube has become one of the most popular websites—along with morphing into one of the most profitable marketing platforms on...

5 Facebook Group Features You May Not Know About (But Should)

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  These Facebook Group features can offer enormous value to your audience and visibility to your brand—and you may not even know they exist! Facebook groups are a cornerstone of social media marketing. They give you the opportunity to form exclusive groups and establish tight-knit communities centered on your brand. Here, you can share brand...