Start Monetizing Your Social Media Right Now

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  Can you make money from your social media? (After all, you put enough blood, sweat, and tears into making it thrive.) The answer is yes!   Social media is time-consuming. Can all the hours you spend posting, commenting, and interacting on social media really turn into solid sales? I’m going to show you eight ways that...

20 Lead Generation Tools to Get More Targeted Leads

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Lead generation is an essential part of running a successful business, but it can be extremely difficult and time consuming to implement successfully. The aim of lead generation is not just to increase your number of site visitors, but to increase the quality of those visitors. It’s important to focus on relevant and high-value users...

5 Ways to Boost Content Marketing Success With CMS

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Are you somebody who has a content marketing business? If not, you may be someone that uses content marketing as a key part of their marketing strategy. In either case, your website is the keystone that holds up your content marketing activities. For successful content marketing, it’s important for your site to rest on a...

11 Twitter Bio Ideas to Get More Followers and Engagement

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  When was the last time you reviewed your Twitter bio? Those 160 characters that accompany your profile can be a powerful relationship-building tool. A good Twitter bio introduces you and your business to your audience and shows them what kind of content they can expect from you. Used well, your Twitter bio will be...

How to Create Better Cyber Monday Emails

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Cyber Monday (the Monday after Thanksgiving) is one of the biggest shopping days online. If you want to take advantage of the opportunity to skyrocket your sales, you need to come up with a Cyber Monday email strategy. With email marketing, you can send your Cyber Monday deals straight to the inboxes of shoppers. Plus,...

Email Tips for a Successful Holiday Season

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Time’s running out in the holiday season to execute your email marketing campaigns, so let’s get cracking. Typically, holiday sales account for 20% or more of annual retail sales. Not exploiting email during your most profitable quarter is like leaving money on the table. Here are some tips to extract maximum value from your holiday...

Organic Instagram growth strategies

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In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every tweak to the algorithm and the introduction of new features, businesses need to keep up to maintain a steady account growth. So how do you adapt? By trying out and incorporating new growth strategies. For...

Megan Rapinoe’s gender-neutral clothing line would be great, if the joggers weren’t $150

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Christen Press and models sport gender-neutral streetwear in a promotional image for Re-Inc. | https://twitter.com/re__inc/status/1194275339037478913 We need more gender-neutral clothing options, but do they really need to be so darn expensive? After much anticipation, Re-Inc released its first full streetwear collection on Monday. The line includes T-shirts, joggers, bike shorts, crop tops, hoodies, and other...

Are sponsored locations in games good business for SMBs?

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Sponsored locations are not new to Pokémon GO and other Niantic games, but currently only major brands like Starbucks and McDonald’s are able to sponsor locations. As TechCrunch’s Greg Kumparak explained, “‘Sponsored’ locations tend to have slight perks over their non-sponsored counterparts. Sponsored gyms in Pokémon GO, for example, are almost always ‘EX Raid’ locations...

Caring for Your Customers: Executing & Analyzing a Social Customer Care Strategy With Sprout Social

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What Is Social Customer Care? Customer service. Customer support. Customer care. These terms are thrown around a lot in the social media realm. They’re often used interchangeably so it can be confusing to gain an understanding of which engagement approach is right for your brand. When it comes down to it, social customer care is...