How To Identify & Best Optimize for User Search Intent. The Step by Step Guide

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Why did the chicken cross the road? We’ll likely never find out. But if you type this into a search engine, I’m pretty sure I can predict what the top results might return. Not only because I’ve searched for this myself, but also because of something called search intent, which basically means that search engines...

TECHREPORT 2019: Budgeting & Planning

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Each year, the American Bar Association’s Legal Technology Resource Center conducts its Legal Technology Survey Report of ABA members to find out how lawyers are using technology in the practice nationwide. The 2019 Survey is published in five volumes: “Online Research,” “Technology Basics & Security,” “Law Office Technology,” “Marketing & Communication Technology,” and “Life &...

How to Write YouTube Descriptions That Capture Attention

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  Capture more YouTube views and clicks by crafting well-written YouTube descriptions. Get started by using these eight easy social content writing tips right away! When brands create YouTube videos, they typically go all-in on the videos. This is completely understandable …  If the video content isn’t great, then the results won’t be, either. But...

Your 5-step Pinterest marketing strategy

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While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that. In fact, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. This...

It’s Content and It’s Links – Are We Making SEO Too Complicated?

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Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact,...

How Experiential Marketing Can Build Trust in Consumers

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Every brand wants to win the trust of its customers as it’s the basis of long-term advocacy. However, consumers are growing skeptical about brands and their marketing tactics. As a result, it’s becoming increasingly more difficult to generate trust. Many traditional marketing tactics involve pushing sales-led messaging on to consumers, whether through TV commercials, print...

3 Social Media Trends to Consider in 2020 Planning

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As 2019 draws to a close, many of you may be putting the finishing touches on your social media strategy plans for the next calendar year. Buttoning up your 2020 strategy can get tricky, however, when the social media platforms and their users are perpetually changing, so we’ve boiled down the three trends you should...

The Dos and Don’ts of Social Media Marketing

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Using social media for marketing purposes is a trend that isn’t going away anytime soon. In fact, year after year, global social ad spending is increasing: From 2014 to 2016, spending for social media marketing nearly doubled: from $16 billion in 2014 to $31 billion in 2016. 70% of people in North America use social...

When Should Managed Service Providers Use Video Marketing?

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Video marketing can be huge for managed service providers. It’s a great way to interact with your target audience and current customers. But all too often, video marketing for managed service providers is niched into TV advertisements or product demos. Little do most IT consultants know, there is much more you can do with video....

How to Increase Subscribers on Your Brand New YouTube Channel

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Are you looking for a way to grow the subscriber count of your brand new YouTube channel? If so, you’re not alone. Consumers are more engaged with video content than ever before. According to YouTube, people collectively watch one billion hours of videos every single day. Couple that startling statistic with the fact that 4.33...