Measuring Digital Marketing Effectiveness Webinar

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In the post-cookie and GDPR compliant world, understanding how to measure the effectiveness of digital marketing has never been more important. The shift away from allowing third-party cookies on many of the mainstream browsers means that marketers cannot reply on this technology to illuminate what people are doing online, making it harder to measure the...

How to Create Amazing LinkedIn Videos Starting Today

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    Add LinkedIn Video to your list of places to share your visual content. Here’s why you shouldn’t ignore the growing power of LinkedIn Video. When you think about creating video for social media, you most likely think of Facebook and YouTube. However, you don’t want to miss out on LinkedIn for video. In...

What is reactive marketing? And which brands do it well?

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As social media has gone from strength to strength, brands are using reactive marketing as a way of engaging with their audience on the spur of the moment, often with successful results. However, this type of content is not always guaranteed to succeed, and there are as many risks involved as there are benefits. So,...

Selling on Amazon vs. eBay: Which is Better For You?

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The two most popular places to sell your goods: Amazon and eBay. These household names collectively made billions of dollars. And for seasoned sellers who want a cut of the pie, they’re the go-to online marketplaces for novice and seasoned sellers. But which should you be selling on: Amazon or eBay? We put them head-to-head...

How to perfect your product launch on social media

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Do you know what a successful social media product launch looks like? If not, now’s the perfect time to figure it out. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. And it’s no secret why social media is growing as a...

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

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Posted by MiriamEllis When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond.  When I’m looking for ways to make life easier for a client, I...

A day in the life of… Gavin Flood, Senior Marketing Director, EMEA & APAC at AdRoll

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Gavin Flood is Senior Marketing Director, EMEA & APAC at AdRoll. The company’s Growth Marketing Platform specifically helps D2C brands to grow through unified data, channels, and measurement. We caught up with Gavin to find out more about his role at AdRoll and his career so far. Please describe your job: What do you do?...

How to Jumpstart Your LinkedIn Lead Generation Strategy

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If you’re in B2B, now’s the time to iron out your LinkedIn lead generation strategy. Why now, though? For starters, recent social media statistics note that 45% of B2B marketers have already won customers through LinkedIn. The same stats also highlight that the platform generates nearly 300% more B2B leads for marketers versus the likes...

Why LinkedIn influencer marketing matters for brands

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When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean...

Freelancing with a disability: Designing an accessible work from home space

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GettyImages Disability can happen to anyone at any time. Sometimes people have a chronic medical condition from childhood, or one that comes on in middle- or late-age. Others might have a disability due to an accident or illness. According to the Centers for Disease Control and Prevention (CDC), 61 million adults in the United States...