Content Writing Blunders You Need to Avoid

Date:  Comments: 0

StartupStockPhotos / Pixabay In this Google-focused age, it can be hard to understand what content will help a business become successful. If you run, market or write for a small or start-up stage business, this challenge can be even more frustrating and feel insurmountable. Fortunately, it can be simple to write solid, trustworthy content that...

12 Shopify Dropshipping Partners and Apps

Date:  Comments: 0

Dropshippers allow businesses and individuals to sell items without having to worry about logistics. For example, you don’t need to worry about shipping, warehousing and processing. Small businesses can cut costs by using dropshippers to handle sales. As a result, Shopify’s dropshipping partners and apps can create an omni-channel experience with very little overhead. The...

How to Collaborate on Social Media Without Going Bananas

Date:  Comments: 0

  If you don’t have the right tools or plan in mind, working as a team can compromise your social media strategy rather than improve it. Find out how to collaborate on social media. Working with a team can mean great things for your social media strategy. After all, when you collaborate on social media,...

The 3 Vs to Reduce Membership Site Customer Churn

Date:  Comments: 0

A high customer churn rate is the Achilles heel of every membership site. If it’s not managed well, you lose more and more members. Profits dwindle and you may eventually shut down a once-thriving community. Studies show the average churn rate of a healthy subscription-based business is 6.7%. Anything higher hurts your business. Most businesses...

App Store SEO: How to Diagnose a Drop in Traffic & Win It Back

Date:  Comments: 0

Posted by Joel.Mesherghi For some organizations, mobile apps can be an important means to capturing new leads and customers, so it can be alarming when you notice your app visits are declining. However, while there is content on how to optimize your app, otherwise known as ASO (App Store Optimization), there is little information out...

Google Makes Major Commitment to Small Businesses in Underserved Communities

Date:  Comments: 0

Google (NASDAQ: GOOGL) is pledging $10 million to help small businesses in underserved communities. The first part of the initiative involves $2 million to the American Library Association (ALA) to bolster entrepreneur centers in 10 states. Small Business Trends spoke with Kim Spalding, Global Product Director of Small Business Ads at Google to find out...

Affiliate Marketing 101: How to Identify Valuable Affiliates

Date:  Comments: 0

It could be argued that an affiliate marketing program is only as good as its weakest affiliate. Though a solid affiliate strategy needs a few key players to work successfully, the affiliate — the influencer, blogger, or publisher — does a whole lot of the heavy lifting. They’ve already built up a body of engaged fans and followers and...

The Best Digital Marketing Lessons From Horror Movie Monsters

Date:  Comments: 0

I was working in my lab, late one night, when my eyes beheld an eerie sight – it was once again my turn in the Three Girls rotation for a feature blog article! After spending a few minutes doing the keyboard mash, I decided to pull inspiration from the Halloween holiday and find a way...

8 Facebook analytics tools to help you rise in the algorithm

Date:  Comments: 0

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now....

Four marketing lessons we can learn from the success of Depop

Date:  Comments: 0

Once described as ‘part Instagram, part eBay’, Depop has gone on to become a big name in its own right, carving out a niche within fashion recommerce. TechCrunch reports that Depop has seen revenues of around $50 million since its launch, with the company taking a 10% cut of the overall $500 million it has...