The most popular custom reporting options in Sprout & how to use them

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Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring position say that reporting ability was the number one skill they look for in candidates, according to the latest Sprout Social Index™. Why? Social data has the potential to unlock key insights into your target...

Take the COVID-19 Local Search Marketing Business Impact Survey

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Posted by MiriamEllis The poet Burns once observed that the best laid plans “gang aft agley.” At Moz, we were about to publish our State of Local SEO industry report, based on our local search marketing survey to which hundreds of you generously replied. Then the public health emergency unexpectedly arose, and we decided to...

Leverage Google My Business posting from Sprout for a stronger online presence

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Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. A strong online presence is an absolute necessity for today’s businesses, especially in the wake of COVID-19. As businesses across every industry strive to adapt to new digital and operational challenges, consumers are increasingly turning to social...

Post-COVID Re-Entry Strategies for Digital Marketers

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There are plenty of studies out there showing how COVID has impacted PPC, SEO, and Social Media across various industries. Most of the news is pretty dire, particularly in entertainment, hospitality, leisure, restaurant, and travel verticals. Even some industries that have been deemed essential services and have been able to keep their doors open through...

11 Do-it-yourself SEO Tips to Save Money

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Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re short on money, use these do-it-yourself tips to boost your site’s organic rankings. The post 11 Do-it-yourself SEO Tips to Save Money appeared first on Practical Ecommerce. Read more: practicalecommerce.com

10 Reasons We All Need Community in Business and Life

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Do you remember the early days when you waddled thru the social media mumbo jumbo. When you learned what words like avatar, gravatar, tweet, twit, Twitter, hashtag, pin, post, status update, timeline, micro-blogs meant. Remember how excited you were to get a new follower, like on your Facebook page or comment on your blog? What...

20 Social Media Post Types That Perform Well (and How to Use Them)

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  Need to post something to your social media channels but don’t know what? Consider these popular types of social media posts to get your creativity flowing. Maintaining a social media editorial calendar can be exhausting. You have to come with something awesome every day. Let us help you out! Whether you want to diversify...

Social media and politics: 10 best practices for campaigns to know

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Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens via social media. Why, though? Tweets and comments represent the modern-day public forum. Social media’s ability to break news in real-time has transformed the way we absorb information. Meanwhile, the ability to go back-and-forth with...

Exercise app accused of “massive data leak”

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As growing numbers of athletes look to the virtual world for their exercise needs, the platforms that are their playgrounds are put under increasing amounts of pressure to respond to the uptick. And in the surge, it seems like some basics can get missed. At least, that’s the allegation levelled at the French exercise app,...

Why You Need to Use Video Marketing to Build Brand Visibility

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Videos continue to be one of the most effective channels for customer engagement. Wyzowl reports that potential customers are 84 percent more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand out from the crowd. Recent studies show that...