42 Powerful Local Marketing Ideas You (& Your Customers) Will Love

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Local business owners know digital marketing is critical. Unfortunately, many don’t sustain growth because they cannot maintain consistency or because they run out of ideas. The good news is, effective digital marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, social media advertising, and more—and with ever-changing trends, there are always...

2021 Content Trends: What Do Employers and Job Seekers Want to Read about in a Staffing Blog?

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2020 was not the year we expected it to be, and there is still some uncertainty moving into 2021. Many employees began working from home entirely throughout the past year, while others lost their jobs altogether. As things continue to change, so will the types of content employers and job seekers want to read about....

How to Easily Measure Marketing ROI With a Simple Formula and a Template

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Your team works incredibly hard producing content that should produce positive results for your company, one of them being growth for your bottom line. What good is all that work when you can’t prove that what you’re doing is actually having an effect on your ROI? According to CMOSurvey.org, 37% of chief marketing officers feel...

What’s Changed (and What Hasn’t): The 2020 Moz Blog Reader Survey Results

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Posted by morgan.mcmurray You’re tired of hearing it and I’m tired of saying it, but 2020 really has been a year like no other. SEOs and marketers around the world had to deal with their day-to-day work moving home, alongside a host of natural disasters, civil rights issues, and a pandemic that will alter our industry and...

5 Statistics That Show Why Video Marketing is Here to Stay in 2021

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Are you looking for a sustainable marketing strategy that will yield significant results for your business in 2021? If so, look no further than video marketing. As more consumers spend more time on their smartphones, video is quickly becoming the new normal for brands across all industries. There are plenty of unique ways to incorporate...

SEO Link Building Strategy 2021: 15 Proven Hacks to Get Tons of Backlinks

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Introduction to SEO Link Building Strategy: Backlinks are one of the central pillars and most essential parts of SEO marketing. Link building plays a crucial role in driving quality referral traffic, improving domain authority, and organic ranking. Hence, every marketer and website owner should use a link building strategy as a growth strategy. Building links...

What You May Have Missed: Moz Resources to Prioritize Community Learning and Professional Development in 2020

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Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing...

How Content Marketing Became So Saturated

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These days, the online content world is downright saturated. There are millions of people all claiming to be “experts” in their chosen field. There are literally more than 600 million blogs. And it seems like everyone in the world has their own podcast.So how did this happen, exactly? Why is the content world so saturated...

Maximize Return During Tough Times Through Testing

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Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move...

Google My Business: New Features, Updates and Tests Roundup

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As we approach Christmas, there seems to be no let-up in the fast pace of updates and tests in Google My Business. At BrightLocal, we may have been busy releasing a detailed piece of research, a complete guide to local SEO and an entire learning Academy, but that won’t stop us catching you up on...