Will Nike’s pandemic digital gains pay off?

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Nike store, Manhattan. Image: pio3 / Shutterstock.com Nike’s response to the Covid-19 pandemic has garnered widespread praise and the footwear and apparel powerhouse has been held up as one of the brands getting it right in these challenging times. Its Play for the World and You Can’t Stop Us campaigns have resonated with consumers, generating...

MozCon Virtual 2020: Top Takeaways from Day One

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Posted by cheryldraper Today marked day one of the first-ever MozCon Virtual! Even though we weren’t together in person, it was so exciting to get the best people in the industry together again. So much of the day was different from what we expected six months ago, but the one thing we can always count...

10 Tips for Learning Lessons and Evolving Your Small Business Marketing Strategy

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Running a business requires being open to new concepts and ideas. Whether it’s a new product or a new marketing strategy, entrepreneurs must always be prepared to learn and grow through the years. Here’s some tips and ideas from members of the online small business community to help you adapt and learn about new concepts...

7 Things to Look for When Shopping for Twitter Management Tools

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  Shopping for Twitter management tools? Our survey of community managers all over the globe returned seven universal features you must look for. With a gazillion Twitter management tools out there, how do you find the perfect match for you and your business? As a social media manager, you don’t have time to try out...

B2B Lead Generation: Changes That Impact Everyone

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B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months! If your company isn’t keeping up with these B2B Lead Generation changes, then there’s a high chance that your lead generation efforts, and...

3 Timeless Business Models to Fail-Proof Your Startup in the Post-COVID-19 Economy

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When the number of coronavirus cases in the US went through the roof and people were compelled to stay home, Netflix saw a surge in its number of subscribers. Even as profits and stock values crater across industries, it is only natural that tech giants, especially those in the area of social networking, see their...

Even High Street Businesses Will Need to Go Digital After Lockdown

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Up until the end of December 2019, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of these were what we’d class as “local” in that they relied mostly on walk-by custom. Businesses such as cafes,...

25 answers to the most common social media questions

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With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike. Naturally, you might have a lot of pressing social media marketing questions that you’re embarrassed to ask because they seem like common knowledge. But no question is too simple because it can be challenging to...

The Facebook Boycott: What Small Businesses Need to Know About #StopHateForProfit

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The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover...

11 Top Strategies Entrepreneurs Can Use to Up Their Twitter Game

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For the busy entrepreneur looking for fast and effective ways to build a social media presence, connect with their peers and engage with their target audience in real time, Twitter is the ideal place. If used correctly, the platform can become a true goldmine of relevant industry information, valuable relationships and new customers. To help,...