5 Reasons Why Your Content Strategy Should Support Your Sales Team

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An ever-increasing problem for companies of all sizes is a lack of communication and unity between their marketing and sales teams.  An easy way to gauge is by visiting your marketing department and asking them to describe their ideal buyer profile. Ask them about the customer’s demographics, interests, and pain points. Then take that same...

How Big Is the Gender Gap Between Men and Women in SEO?

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Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you’ll see that those who identify as...

Tips to Implement Awareness and Conversion Campaign Strategies in Harmony

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In a recent post, we explored the fundamental 5 steps to executing a holistic full-funnel strategy and the importance of creating a seamless consumer journey to reach your business goals. Now it’s time to explore how agencies can leverage the many benefits of programmatic advertising in their cross-channel marketing strategy. The best approach to digital...

How marketing on Reddit works (and how to do it right)

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If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge...

Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

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Posted by ipfister Since Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those...

What happens now in ecommerce? We ask Chi Evi-Parker, former Ecommerce Director at Monica Vinader

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Has ecommerce adoption amongst consumers taken a sustainable leap? In short, I believe it has, although the level of adoption will differ by industry: whilst some will see a full shift, others will see customers who are more amenable to moving some elements of the interaction online. To explain this, I need to consider what...

4 Emerging Mobile App Technology Trends

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How the pandemic’s impact is shaping the current mobile landscape We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. While mobile adoption has risen significantly in recent years – now surpassing desktop in terms of...

4 Best Practices to Apply to Your Social Media Customer Care Plan

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The social media landscape has changed over the last several months, especially when it comes to the expectations of social media community management and customer care. If your brand has experienced higher volumes of customer care issues coming in on social media recently, you aren’t alone. Due to the impact of COVID-19 when it comes...

A Comprehensive Email Marketing Summary

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Email marketing is, by definition, the practice of marketing to people via email. A company sends an email marketing campaign to promote products and services to develop relationships with potential clients and customers. Think of an email marketing campaign as being the modern digital version of direct mail marketing. What Is Email Marketing? Whenever a...

New Instagram Stories Rumours

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If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of...