31 Instagram hacks every marketer needs to know

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If you want to have a killer Instagram strategy, you need to know all the ins and outs of the platform. Dig into our Instagram hacks to make sure you know how to use each aspect of the app, from creating an enticing bio to copywriting engaging captions. We’ve broken these Instagram hacks down into...

What You Need to Know About Location Intelligence in 2020

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53% of enterprises say that Location Intelligence is either critically important or very important to achieving their goals for 2020. Leading analytics and platform vendors who offer Location Intelligence include Alteryx, Microsoft, Qlik, SAS, Tableau and TIBCO Software. Location Intelligence vendors providing specialized apps and platforms include CARTO, ESRI, Galigeo, MapLarge, and Pitney Bowes. Product...

How to Advertise on Facebook

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A complete guide on how to advertise on Facebook, including what kind of leads you can generate, types of ads, campaign goals and how to create a campaign. UK advertisers spend more than £1.27 billion on Facebook ads every year – that’s more than Channel 4 generates from advertisers and close to ITV’s revenue across...

We Need to Talk About Google’s “People Also Ask”: A Finance Case Study

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Posted by barryloughran For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never where I expect it to be....

B2B Digital Marketing Trends in 2020

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The consumer market owes its continuous evolution to the adoption of new technologies, trends, and innovations, and the B2B market will also evolve. Both the B2B and the consumer market are going digital, and 61% of the B2B market has already gone online. B2B buyers make around 12 online searches when looking for brands or...

Instagram 101: What Every Smart Social Media Manager Needs to Know

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  How familiar are you with Instagram? Do you know about its features (and possibilities)? This Instagram 101 guide can help newbie social media managers and experienced ones just needing a quick refresh. Instagram is one of the most popular social media sites for brands and users alike. Engagement rates are high, the selling potential...

Nature, Learning, Sex and Tribes: Top Wellness Trends for 2020

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Wellness is a booming sector, which consistently bleeds into more mainstream categories every year. But it’s more than just a business: It’s a state of mind, a way of living, an awareness of the emotional, physical, mental and even sexual relationship we have with ourselves and others. I believe it is the act of being and existing in a state of solutions rather than admiring...

What Experts Don’t Want You to Know About Facebook Ads Targeting

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Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge funds for digital media marketing tools. Facebook Ads is...

How to Approach Instagram Influencers the Right Way and Not Scare Them Off [Infographic]

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  Think you’ve found the right Instagram influencer to work for your brand? Then make sure you approach them the right way. You’ve been longingly checking out some Instagram influencers and thinking about how wonderful you could be together—you, a social media manager working with an amazing brand, and the influencer, a person with some...

How to Categorize Traffic Outside Default Channel Groupings in Google Analytics

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Imagine the last thing you bought online and the journey to your purchase. My last purchase was a pair of sneakers from an online shoe retailer, and the journey went something like this: After deciding I wanted a pair of black sneakers, I set off into Instagram and Pinterest on my phone, searching for inspiration...