Joe Biden’s Campaign Disputes Ever Turning Away Ice Cube & His Plan

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Source: PYMCA / Getty Over the past few weeks, Ice Cube has been at the receiving end of some extreme slander for working with Donald Trump and his campaign. While he maintains he was trying to help black people and the Internet argues back and forth, more details keep emerging. After it was announced he...

HTTPS Is Table Stakes for SEO in 2020

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Posted by Dr-Pete Back in the spring of 2017, I wrote that HTTPS results made up half of page-one Google organic URLs. In over three years, I haven’t posted an update, which might lead you to believe that nothing changed. The reality is that a whole lot changed, but it changed so gradually that there was...

11 Amazing Reasons to Start a Blog for Fun and Profit

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Image courtesy of Hubspot Blogging began its life as a type of online journalism but changes to the Google Search algorithm as well as the need to share content across social platforms means you need to start a blog as an indispensable tool for your business. As you can see in the graphic above, the...

Your guide to social media targeting via Sprout Social

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These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that far outpaces our ability to consume these messages. Some publishers attempt to solve this problem strictly with creativity. While creativity is a component of high-performing content, it’s not the only factor to keep in mind....

How to Write a Killer Company One-Pager (With Examples)

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If someone asked you what your business does, would you be able to describe it accurately in a concise, compelling manner? Better yet: would your description inspire a potential customer to want to learn more about what you have to offer? Even further, suppose multiple people wanted that description in writing—sales team members, potential customers,...

5 Solutions For When Your Organic Reach Starts to Decline

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While it used to be possible to grow your brands through organic reach alone, it’s getting harder to do so. Many social media platforms have changed their algorithms to show brand-based content far less often – unless, of course, it’s promoted. Even people who have opted in to following you may find they see your...

A Guide On How to Effectively Reach Your Target Audience on Instagram

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If marketing on Instagram is a part of your social media marketing arsenal, knowing how to reach your target audience effectively is crucial. Understandably, once you can successfully identify the people you are targeting, your next challenge would be to find a way to reach them effectively. Below are some of the most effective ways...

Here’s How Social Media for Business Support Services Can Work for You

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Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion by the year 2025. Potential...

Social Media Content: Post Now, Schedule, or Queue?

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  Which types of social media posts you should post now, schedule, or queue? It’s time to find out and improve your social media management. Do you imagine that the best ideal social media managers always have their cell phones in their pockets 24/7 to take out and post something witty at the moment? After...