Should I Use Facebook Live or Prerecorded Video?

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  Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing. But should it be live video, pre-recorded video, or a bit...

5 Reasons to Start Creating Webinars NOW

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This is a weird time. COVID-19, murder hornets, designer masks…the world has really started to get creative. I know many small businesses are struggling right now. If that includes your business, then it’s time for you to get creative, too. Start with something you’ve heard of, but never done before: a webinar. What even is...

3 Massive Ways the COVID-19 Has Flipped the Marketing Funnel for SMBs

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The Covid-19 pandemic continues to be a global threat. Every industry is feeling the wrath of this pandemic as the global economy goes downhill. Yet, this pandemic is shaping a new reality for businesses, especially SaaS-based Small and Medium Businesses (SMBs). The simplest reason is – consumer behaviour is changing. The global lockdown has given...

Oops, How Do I Unhide a Post on Facebook?

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  Your hidden posts aren’t gone forever. Find out how to unhide a post on Facebook, whether you’re using a desktop browser or a mobile app. Facebook makes the content that appears on your personal page easy to manage. With just a couple clicks, you can hide posts on your own timeline—from content that hasn’t...

How to Start a YouTube Channel in Four (Relatively) Easy Steps

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  Have you wanted to start a YouTube channel but don’t know where to start? Here’s your step-by-step guide to creating a new YouTube channel efficiently. Before you create a YouTube channel, ask yourself a couple of questions first to get you on the right course. The first question to ask is why you actually need...

Blogging for Small Business Part I – How to Develop a Content Strategy

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I’ve been blogging for 12 years, and I will tell you that it’s no small thing to build a brand online using content. To develop a blog, you need to define the purpose for your blog, a specific target audience, an engaging content strategy, and build up a significant following in social media, if you...

How travel and hospitality brands are preaching safety in their marketing campaigns

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Interestingly, new research suggests that it could be beneficial to overtly communicate safety messaging in advertising, as this has been proven to positively influence tourists’ intentions to travel. The study, undertaken by King’s Business School and published in Annals of Tourism Research, compared consumer responses to two versions of an ad depicting Dubrovnik as a...

The new Facebook features every marketer should know about

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Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential to keep up with the ever-changing ways that social platforms enable you to reach your audience. On Facebook, new features roll out frequently, adding more functionality for users and creators on the platform. In the...

What social teams can learn from internal communications about effective COVID-19 messaging

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If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced...

12 Things to Consider When Expanding Your Business Internationally

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Photo by NastyaSensei from Pexels Expanding a business is a daunting step for any business owner or entrepreneur – but the decision is even more complex and risky when you’re planning on expanding your business internationally whether you’re only going into a single country, a region, or multiple countries. Unless you have extensive international expansion...