Ultimate Guide to B2B Marketing on Instagram

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Instagram has already outgrown its initial purpose. Given that this platform is incredibly popular among different types of audience, there’s no surprise that many businesses have realized its value for marketing. One of the best things about this platform is that Instagram users like marketing content and as much as 80% of them follow at...

Instagram Marketing: 4 Major Mistakes and How to Fix Them

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Instagram is a social network that allows you to get outstanding results and attract your target audience. More than 500 million users visit the platform daily. Its proper use will help your brand to become popular and create an impressive customer base.  There are 4 main mistakes that a business makes in the promotion process....

A Traditional Marketing Success Story: How Oatly Dominated Plant Milks Without Using Social Media

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How do you turn people who are totally unaware of a product into raving fans? This is the marketing question of a lifetime—and there’s no way we can tell you it’s a one-size-fits-all template. Some brands succeed one way, and others need the complete opposite. For example, Warby Parker used paid ads and influencer marketing...

How to successfully onboard a new social media team member

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So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media...

Trending Social Media Content of 2020

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2020 has been quite the year for social media. From political and social movements to the Covid-19 pandemic, people have had more reason to get involved and voice their opinions on social media. With an emerging influx of new engaging users, we have seen a variety of new and old trending social media content stick...

Eight effective examples of brand marketing on TikTok

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Now with 800 million monthly active users, TikTok has quickly risen to become one of the most popular social media platforms of 2020. Naturally, brands of all kinds are now getting involved, trying to engage TikTok’s user base. Here are eight of the best examples of brand marketing we’ve seen on TikTok so far. Elf...

How to Make an Infographic That Encourages Engagement on Social Media

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  An infographic is more than just pictures and text. An infographic combines images and texts that work together to present an idea clearly. Here’s a look at how to make an infographic that gets spread far and wide on social media. As the world of social media expands, more companies, bloggers, social media managers,...

Navigating call-out culture: What to do when your brand is in the hot seat

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Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly. Over the last several years,...

LinkedIn Video Marketing: Secret Weapon to Get More Clients

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If your business is using social media and content marketing to drive traffic and lead generation, you might be overlooking one of the most powerful tools in your arsenal. As a platform, LinkedIn offers unique marketing opportunities, especially for business-to-business marketers. Native LinkedIn video marketing combined with the ability to leverage your industry contacts makes...

5 Reasons Why Followed Blog Comment Links Are a Waste of Time – and What to Do Instead

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Link building is hard. It’s the major hurdle newbie bloggers face when building their online empires. And more often than not, these bloggers turn to followed blog comments as an easy and affordable source of links. But is blog commenting for links worth it? Or is it a waste of time? I think it’s the...