Third-party vs. In-house Delivery: A Guide to Informed Choice

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Posted by MiriamEllis  Image credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I’m dedicating today’s column to the manager of a nearby Sprouts grocery store who personally drove my order to my door...

Affiliate Summit Goes Remote for the First Time

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Affiliate Summit has had events in a museum, college, taco joint, cruise ship, and library, but never online. That’s all changing with Affiliate Summit Europe 2020: Remote. Affiliate Summit Europe 2020: Remote is taking place from June 30 to July 2 and it will be completely digital. Speakers at Affiliate Summit Europe: REMOTE will be...

Social Media Crisis Management Plan; 5 Steps for Evaluating Your Response

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The year 2020 has been an interesting year, and has had social media marketers asking more often than not, “should we pause our paid media and hold publishing content?” It’s certainly the right question to ask. And the majority of brands have implemented their crisis management plan by drastically cutting back budgets on paid media...

Nine Must-Have Features for Your Social Media Dashboard

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  Whether you’re shopping for your first social media management tool or you’re ready to upgrade an underperforming tool, you need to make sure that your preferred social media dashboard has these nine essential features. When you want to provide efficient, effective social media management, using native tools for Facebook, Twitter, and other platforms just...

The SmallBizChat Podcast: Jane Atkinson on Becoming a Wealthy Speaker


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  Known as the Speaker Launcher, Jane Atkinson is the founder of The Wealthy Speaker School and works to elevate the public speaking platforms of highly regarded individuals such as celebrities and best-selling authors. Jane is the author of several books on public speaking, including The Wealthy Speaker 2.0, The Epic Keynote, and The Wealthy...

What now for experiential retail?

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A separate study by Epson found that 75% of surveyed respondents would choose in-store shopping if retail outlets provided a more immersive experience. In the space of just a few months, this ideal has been turned on its head. Due to the coronavirus pandemic, more and more consumers have turned to online shopping, with industry...

How to manage multiple Twitter accounts easily

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There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for...

Digital Transformation in Telecommunications: Enhance Service Levels & Combat Churn Using Insight-driven Campaign Data Analytics

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The pressure is on. Telecommunication companies of all sizes need  to get ahead of the competition by enhancing customer experiences. Digital transformation is designed to ensure operators can compete  by being increasingly customer-centric and provide an innovative and agile  digital service.  But 67% of operators are struggling to adapt to the  changing competitive landscape quickly...

Key areas of retail personalisation strategy in a post-pandemic world

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As Covid-19 measures are slowly being lifted, marketers need to make sure they can emerge from lockdown and regain ground as quickly as possible. Whilst there is still a lot of clarity required around what the eased safety measures will mean for businesses and all areas of daily life, for retail marketing teams the preparation...

Meet the finalists of the Google Play Indie Games Festival

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Posted by Leticia Lago, Head of Developer Marketing, EMEA At the start of this year we opened submissions for 2020’s Google Play Indie Games Festival – an international competition celebrating incredible indie games from Europe, Japan and South Korea. We’ve received hundreds of fantastic submissions that showcase the technical abilities and groundbreaking creativity of independent...