The Ultimate Guide to Instagram Checkout

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Are you looking to sell your products on Instagram? Have you heard of Instagram Checkout and wonder whether you could use it for your business? Well, we’ve got you covered. In this article, you’ll find everything you need to know about Instagram Checkout. We’ll also show you how to use it to promote your brand...

Why Choose a Social Media Management Tool Over a Native Tool?

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  Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. If you’ve been using native social media tools to manage your brand’s social channels, you probably feel like...

What is local SEO and how to improve your local ranking

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Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information....

5 Website Fails That Can Make Your Prospects Click Away

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For B2B companies, having a website has long been an obvious requirement. But simply having a website is now no longer enough. The visitor experience is critical, as are the site’s design and quality of content. In fact, 75 percent of people base a company’s credibility at least in part on how the website looks...

Using Digital to Drive Store Visits: How the Right Couponing Strategy Can Yield Results

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In early 2020 the entire world was impacted by a deadly virus never before seen and still not completely understood. Covid-19 resulted in the shuttering of retail stores everywhere; many continue to remain closed in the U.S. and some have gone out of business entirely. What impact will the pandemic have on consumer shopping habits...

Hootsuite Vs. Buffer Comparison Review

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Hootsuite Vs. Buffer – which one should you pick? If you have been researching tools to schedule your Instagram posts (or other platforms like Twitter, LinkedIn, Facebook, etc.), you may have inevitably come across Hootsuite and Buffer. As two of the most popular social media scheduling tools, both Hootsuite and Buffer come packed with features...

Steps to Align Your Company Values With Your Brand

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Building your brand and promoting it to your audience can prove challenging and might be one of the least quantifiable things you will do as a business leader. Your brand goes beyond the logo, color scheme and tagline, and, while those are all important, understanding what motivates clients to work with you and aligning them...

12 Key Skills Marketers Need in Today’s Digital Landscape

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As today’s digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers’ roles and responsibilities have shifted right along with it. Here are some of the skills and competencies that are now critical for marketers to succeed in today’s increasingly digitized world. What’s one...

10 Best Social Media Management Tools

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Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your...

Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

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Ignite Social Media, the original social media agency®, announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting. Ignite’s Senior Vice...