A day in the life of… Mike Petricevic, co-founder and creative partner at Waste

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Please describe your job: What do you do? I’m the co-founder and Creative Partner of Waste. Waste is a 14-year-old creative agency filled with digital natives and analog enthusiasts who combine to make beautiful bits and bytes. We have offices in London (HQ) and LA, and we have a load of great clients covering a...

Unlock success by embracing social media data analysis

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By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand awareness. Social media data analysis is a huge part of the job. So much so that some companies are increasingly adding social media data analysts to fortify their marketing teams, answer questions about larger business...

How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time to Get Started) With Doug Scott from Tectonic [AMP 200]

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Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not always cheap to do or get it right to make a difference. Today’s guest is Doug Scott from Tectonic. He describes how...

Title Tags SEO: When to Include Your Brand and/or Boilerplate

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Posted by Cyrus-Shepard If your websites are like most, they include a fair amount of extra “stuff” in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your...

The Future of Facebook: Three Trends Worth Watching

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A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new...

How to Make Twitter Lists (And Why You Want to)

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  What is a Twitter list? And do you need one? Let’s take a brief look at what they are and then how to create them for your social media agency. Are you using Twitter lists? If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate...

4 Steps to Turn New Buyers into Loyal Customers

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Today’s shopper behavior changes create an opportunity to quickly pivot and turn new recruits into tomorrow’s best customers. Chances are you and your family have made countless adjustments as a result of the pandemic. We all have. It’s true in our driving behavior, in how we communicate, how we eat, and how we shop. Consumers...

10 Baby Boomer Marketing Strategies That Drive Leads

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The type of products and services you offer should dictate which generations you market to. For example, if you sell extreme sports products, your target audience is going to be millennials. However, if you sell something related to retirement or an offering that would appeal to older adults, you’ll definitely want to include baby boomers...

Understanding Twitter verification in 2020

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If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can...

How to Launch Revenue Revolution in Your Small Business Today

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The COVID-19 virus has shaken the world of small business owners. In a recent study of SHRM, 42% of small business owners have to close their businesses due to the coronavirus pandemic. Meanwhile,  6 out of ten small businesses reported a decrease in revenue since the beginning of COVID-19. This report sounds really disturbing, but...