Coronavirus: major brands are delaying investment in digital transformation when they need to bring it forward

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On the one hand, it is forcing a rapid evolution and reinvention of infrastructure and processes as almost everything shifts online: from food orders to grocery shopping, business meetings to entertainment. On the other hand, the widespread global uncertainty, particularly in terms of the financial markets, and the loss or reduction of thousands upon thousands...

Want better results? Start with social testing

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When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in a certain way, what do you say? “Because we’ve always done it this way.”(This one is a career-killer, never say this.) “Because our audience seems to like it.” “Because we tested multiple approaches and found...

How to DM on Twitter as part of your social media marketing strategy

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Most, if not all, social media platforms are a one-to-many model, meaning businesses, brands and individuals connect with their entire audience at once. But when it comes to building more personal relationships with your followers, this one-to-many approach might not be enough. Establishing trust and creating deeper connection sometimes requires forming a more personalized relationship....

5 Types of Content Your Website Needs to Make Users Explore More

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Let’s say users landed on your website from the search engines and found the answers to their questions. Then what? Back to the pavilion. You know, the time between when users come to your website and ready to leave is the opportunity for your website to make further interaction with the users. But how would...

Essential Sprout features to help your brand maintain connection in an uncertain time

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During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. With the...

What is TikTok?

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TikTok is the newest viral video app to capture the attention of the younger, mainly Gen Z, demographic. With its quick rise to popularity, there are a lot of questions marketers have about this platform. We will dive into how TikTok came to be and how the platform operates. Image source: https://www.tiktok.com/en Late last year,...

Different Types of Logos (and How To Choose the Right Logo)

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We encounter brand logos every day, and they are so ubiquitous that it is easy to forget just how much work goes into creating them. There are many different types of logos, and each one makes a different kind of impression on your target audience, existing customers, and business partners. Getting your logo right is...

A Beginner’s Guide to Ranking in Google Maps

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Posted by Alex_Ratynski For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80% of searches with “local intent” result in a conversion. This begs...

5 Tips for Starting a Career as an Affiliate Marketer

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Do you want to make money from home with affiliate marketing? The truth is, you can make a decent living with an affiliate website. However, despite the phrase “passive income,” it takes plenty of time and effort to become a successful affiliate marketer. Affiliate marketing, in a nutshell, is a strategy where a publisher (you)...

7 tips to rev up your LinkedIn marketing game

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With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your...