Email Marketing Trends & Stats to Know for 2021

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Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...

Instagram Reels: What Brands Should Know

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What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. You may...

Create a Virtual Fundraising Event: How Nonprofits Can Continue Development Efforts

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COVID-19 health and safety protocols have put an end — at least, temporarily — to the traditional methods that nonprofits have implemented to raise money for programs. Whether formal galas or casual family fun days, social events have served not only as a way to increase donations, but also to strengthen relationships worth leveraging for...

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

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Even well-positioned brands with solid marketing results need to revise and update their strategies at least once a year based on changing external factors, internal opportunities, and results achieved by implementing existing strategies. After all, your success greatly depends on your ability to recognize emerging trends and build them into your strategy, to make sure...

Social Media Image Sizes: Your Quick Guide to the Latest Details

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  Wondering what the correct social media image sizes are? It can be tiring for social media managers to keep up with the constant changes. No worries, though—we’ve got that covered for you. This guide is your go-to reference to figure out what size each asset should be, along with some pro tips for making...

One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

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  Is your Pinterest marketing strategy struggling hard to get anywhere? You may be missing out on one crucial aspect of Pinterest. While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. There are many ways that Pinterest acts as a search engine, which aligns...

Digital Marketing and Cybersecurity: A Very Practical Checklist

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Those of us who work in digital marketing deal a lot with confidential information, and we need to do what we can to protect it from the bad guys. But there are other more recent threats that are increasing the importance of cybersecurity. Many recent cybersecurity examples often involve ransomware—where a hacker gets inside of...

Bring it in: How to build an all-star social media team

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It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media is a must-have. It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate...

Reset Your Buyer Strategy In COVID-19 Revival

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For many leaders in sales and marketing, the year 2020 will go down in history as one of the most challenging in their careers thus far. The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. We are witnessing the greatest digital shift of work and commerce...