11 Key Elements Leaders Should Consider When Doing Live Video

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Video has become one of the most effective and popular forms of content businesses use in their marketing efforts. Live video in particular is a great way to engage with your target audience in a personal, meaningful way. Here are 11 key elements every business leader should consider to achieve success with their live video...

A crash course for new marketing leaders overseeing social media

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Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team...

Social Spotlight: The Trevor Project and how to establish, evolve and empower your community

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Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview...

The Pu-Pu Platter and Creating Content Marketing Samplers

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I’ve been working on my new book, Toilet Paper Math, and last week I talked about the three Ps of thought leadership. Today I want to talk about pu-pu, or the pu-pu platter of content marketing. Hey, what would a toilet paper book be without a little potty humor? Seriously, though, a pu-pu platter is...

The MozCon Virtual 2020 Final Agenda

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Posted by cheryldraper We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your...

Make Essential Business Decisions for Success

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Business success doesn’t just happen so making the right essential business decisions for success determines whether your business succeeds and how much success you find. Business success is a function of: careful planning attention to detail a focus on customer service a good business model and, a little luck Today, we’ll focus on essential business...

4 Pinterest Marketing Techniques to Put Into Practice Right Away

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  Is Pinterest part of your social media marketing plan? If so, check out these tips for Pinterest marketing. (And if you already include it, read on to make sure you haven’t missed anything!) “Pinterest marketing. Is that still a thing?” Those are the exact words I heard from one of our health sector clients...

Download the SEO’s Local Search Cheat Sheet!

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Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clientsAll the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren’t understood company-widePeople feel rushed No local SEO agency or in-house...

Why you need to speed up your social media response time (and how)

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Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that...

How to Create a High-Converting Landing Page: 4 Crucial Components

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For any business, landing pages are crucial for building brand awareness, creating trust with new visitors, and increasing sales. If you’re growing to grow your brand, you need landing pages for your campaigns. They single out specific products, services, and offers and give users in-depth information. This allows them to make well-rounded, informed buying decisions...