Online Reputation Marketing: 7 Solid Tips for Social Media

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You’ve probably heard it said that all brands should be on social media. And while every company should build a strong presence online, using social media as a marketing channel can work against your online reputation if you don’t use it properly. Here are seven brand-boosting tips you need to follow to get it right. [Tweet...

Are You Ready to Sell Naked?

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Selling Naked Have you noticed how many products are out there that used to require a personal visit that now comes straight to your door — sometimes monthly? Let’s see: Contact Lenses Jeans Razors and blades Socks Beer Wine Yeah, just about anything you can think of that used to require a visit to the store...

5 Simple A/B Tests You Should Try on Your Site Right Now

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Website split testing (or A/B testing) is an essential conversion optimization activity, as it can attract more leads and boost subscriber rates for you. Most of us don’t bother because it requires a little setup and extra work. But if you invest the time now, you’ll enjoy significant benefits from it because you’ll be making...

Optimize audience engagement on your posts with Sprout’s ViralPost® send time technology

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As the world continues to grapple with the uncertainty of living during a global pandemic, one thing is for certain: consumer behavior has changed. Not only are people spending more time online, but where they’re spending their time and how they are accessing these digital destinations has shifted—in some cases dramatically. Of course, social media...

Etsy vs. eBay: Where Should You Be Selling?

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Etsy and eBay are two of the most notable online marketplaces in the world. Chances are, you’ve probably bought something from them — but have you sold something with them? Each platform has its pros and cons for sellers. We’ve put them head-to-head across a number of categories so you can see exactly how they...

With This 3-Course Bundle, You’re About to Drive Crazy Traffic ‘Pon Your Blog

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Lockdown szn keeps getting longer and longer (it’s for your own good, but it doesn’t mean you’re not allowed to be sick of it), money’s getting shorter and shorter, and you’ve probably sworn that you’re going to lose it if you see one more post encouraging you to bake some mf bread. Well, we’re not...

Data visualization: What it is and how it adds value to marketing

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The abundance of data can be a bane as much as it is a boon. While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance...

Facebook Updates in Lieu of F8 2020

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Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The first of these rolled out earlier this week via a...

The Keyword Strategy That Increased Organic Traffic By 1000%+

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Every webmaster wants more traffic. More traffic means more visitors, more visitors mean more opportunities and more opportunities mean greater financial reward. As a marketing director and blog owner, my favourite category of traffic is organic. BTW: An organic visitor is somebody who visits your website by route of a search engine. The reason I...

Simple, Visual Content That Tells Your Nonprofit’s Story

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As a nonprofit leader, you have a very straightforward task: raise funds for your nonprofit’s cause. At a very high level, storytelling is one of the ways you can raise those funds for your nonprofit. Connecting your audiences, your supporters, and your biggest donors to the work that your nonprofit does and the people it...