How to Work From Home and Stay Emotionally Healthy

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  Working from home can be both wonderfully fulfilling and challenging. Here are remote work tips to help you through any rough patches you may encounter, whether you’ve worked from home for just a week or years. One day, you’re driving to work, looking put-together and (dare we say?) fantastic in your crisp work clothes,...

How to Give Work from Home Call Center Agents the Support and Resources they Need to Keep Your Business Functioning at Its Best

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The world we live in is demanding a remote workforce. And past trends show, as employees get more flexibility, they never want to give it back. Buffer’s State of Remote Work in 2020 report found that almost every employee who works remotely, a whopping 98%, want to continue remote work (at least part-time) for the...

Humanize Your Business During a Crisis like COVID-19

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The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time for introverts like me to shine....

Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

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The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it...

What you need to know to create a social media budget

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No matter what size company you’re at or if you’re just a team of one, the value of social media has likely been brought up. Is the advertising you’re doing enough? How much are you really spending between all of your tech stack subscriptions? Have any of the campaigns been worth the investment? These are...

Why You Should Invest in a Custom Website

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Budgeting is a large component of increasing your company’s ROI and profit margin, so it’s natural to want to find opportunities to lower costs when it comes to your digital marketing strategy. However, if you find yourself looking to cut costs when it comes to your website, you should rethink your strategy and invest in...

How to Improve Your Mobile Marketing Strategy for Explosive Growth

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Do you want to attract more mobile users to your website? Apple released the first smartphone in history on January 9th, 2007. since that time, growth in the mobile space has far outpaced expectations. It’s our job as business owners and marketers to reach consumers across all platforms and on all devices. Currently, there are...

The Biggest Takeaways From Social Media Marketing World: Tips from Experts

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  Social Media Marketing World brought together some of the best minds in social media and marketing. With all that information being shared, which ideas really stood out? We asked social media experts for their favorite takeaways. Social Media Marketing World 2020 wrapped up only a few days ago, but we’re already developing a growing...

4 ways to advance your agency with your social media strategy

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Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts...

How digital is shaping customer experiences for FMCG brands

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FMCG brands have historically generated the lion’s share of their sales offline, with consumers typically buying their groceries, toiletries, and other consumables from supermarkets or third-party retail stores. In recent years, however, the rise of digital technologies has resulted in changing consumer expectations, and a greater demand for convenience, better brand relationships, and an omni-channel...