How the University of Newcastle uses Sprout to power their full funnel marketing strategy

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These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than...

Just 52% of Airlines Have Digital Optimization Plans in Place Right Now

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Just over half (52%) of airlines have digital optimization plans in place. And 45% of airlines say they don’t have a budget for digital optimization and experimentation. These were the findings of a new report by Glassbox, a leading analytics platform which analyses digital customer interaction. The ‘2020 Airline Digital Optimization Yearbook’ report examined insights...

5 Website Improvement Ideas for a New Economy

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What Small Businesses Should Focus on Now to Improve Their Website Content Over the past few months, we’ve all been focused on getting through the pandemic healthy and safe. If you’re a small business owner, you’ve also been trying to survive and thrive—whether that’s creating or updating an eCommerce website, selling a new product that’s...

How to Leverage Crowdsourced Content to Grow Your Audience

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Are you looking for ways to grow your audience? An effective way to do so is by crowdsourcing your content. Here, you don’t come up with content ideas or write up blog posts yourself. Rather, you use the contributions of your audience and other experts to create content. Making content through crowdsourcing creates several advantages...

Steps to Build a World-Class Remote Social Media Team

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Effective marketing is about meeting your prospects where they are by delivering the right message at the right time through the right channel.  In today’s digital work, that means you can’t afford to ignore online platforms on which consumers obtain information, research products, look for recommendations, make purchases, and more. Here’s how to assemble a...

Why SMSes Are a Perfect Fit for Review Generation

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With so much of life operating out of our phones these days, it’s a surprise that some marketing practices still rely on old methods. Sure, email marketing has its uses, but when it comes to generating reviews, SMSes are a natural fit. Think about it – how much of the day does the average person...

6 Questions To Ask Yourself to See If an Online Community Is Right For Your Business

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We’re assuming by the point that you’re reading this article, you’ve heard about a community creating traffic, conversions, and customer advocates for a product or business and you’re wondering—how do I do that?! And we’re with you. We have our own Facebook group because we realized several years ago that creating a community was a...

Agency Life: 10 Ways to Prevent Burnout During 2020

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Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in that perfect sweet spot where slow growth moves along at...

Organic Vs Paid Search: Explained

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Did you know that the total internet users around the world make 3.5 billion searches every day on Google alone? If you include the total searches on Bing, Yahoo! and all other search engines, it will make up a much larger number. More than 90% of online experiences begin with a search query on a...