How to Run a 2020 Content Audit

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You wouldn’t drive a sedan with three wheels, so why keep posting to a severely underperforming blog? Most often, it’s because you may not realize which of your content is driving results, which isn’t, and where your gaps lie. Fortunately, that’s where a content audit comes into play. Content is the driving force of your...

Set Up an Online Reputation Management Strategy That Wins You More Sales

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  Create a reputation management strategy that results in more leads and better conversions by following these steps. Managing online reputation is more than maintaining a positive online image and building brand awareness. There’s a direct link between reputation management and conversions. Here’s how. 1. Set up a cross-channel dashboard for social listening Brands are expected...

4 Reasons Your Team May Be Overwhelmed by Social Marketing

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Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes it feel complex and scary. Understand...

Disney+ is Proof of the Power of Digital Transformation

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Digital transformation is a much discussed buzzword that is often misunderstood. Long gone are the days where a digital transformation meant having a way to purchase online or having social media presence build into your brand image. These days, a digital transformation means a variety of things. Every business operation within your brand must be...

Flashback: What Social Was Like in 2010 vs. 2020

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Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who...

Prepare for Hiring Success in 2020

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The success of an organization depends upon its employees. The organization that has a robust recruitment process has the right direction to move into. Without any doubt, we all know that nowadays, recruitment requires automation. Technology is empowering recruiters with new directions to find quality talent. Traditional methods of recruitment have taken a backseat with...

2020 Local SEO Success: How to Feed, Fight, and Flip Google

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Posted by MiriamEllis Image credit: Migaspinto If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s...

Clix Marketing Blog’s #PPC News & Views: Friday, January 3, 2020

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Happy Friday, friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Zato Marketing How to Set Up a TrueView for Shopping Campaign in Google Ads: Our Director of Client Strategy provided a guide that can’t be missed for any e-commerce brand wanting to incorporate more...

4 Methods of Validating Your Business Plan Before Investing Big Bucks

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I still remember mulling over my first business idea – the odd stares I would get in shops, only to realize I have been standing in front of the same shelf for half an hour; the long debates with myself in the shower; and waking up in the middle of the night, covered in sweat,...

How to Make Text Message Marketing Worth It

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Text message marketing. Is it just another marketing tool or is it more? We already have so many marketing tools at our disposal; why do we need or want another? Well the truth of the matter is that marketing is not clear cut. There is always room for growth. There is always room for improvement....