Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

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Posted by izzismith Google Search Console is by far the most used device in the SEO’s toolkit. Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the...

Before, during & after: 6 powerful tips to get the most out of a virtual event

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Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order (I’m looking at...

SEO: 9 Tips for Brand-friendly Content

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Branded marketing content and excellent organic search rankings are not mutually exclusive. Content is among the most subjective aspects of search engine optimization. It has also become the most important: The strongest content signals are unique, well-written, and relevant. Here are nine tips to get started. The post SEO: 9 Tips for Brand-friendly Content appeared...

How Consultants Can Leverage and Scale a Business

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In a previous post, we described a system to promote a consulting business. However, most consulting businesses are not inherently scalable since there is a limit to the number of hours that consultants can bill. Moreover, marketing takes time, and devoting many hours per week to marketing and promotion efforts means less billable time. What...

9 Tips for Successful Virtual Press Conferences

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Image by Tumisu from Pixabay Virtual press conferences have largely replaced in-person press conferences during the Covid-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients. Online press conferences make it more difficult to hold the attention of reporters and other guests, as attendees are more susceptible to distractions....

4 Best Ways to Engage on Instagram to Convert Followers

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Since its launch back in 2010, Instagram has grown into one of the most popular social media platforms and a powerful marketing channel. In fact, Instagram is the second most downloaded free app in the Apple store with a monthly audience of 1 billion users! Also, Instagram’s potential advertising research is almost 850 million users! ...

Google Advertising Adds a 2% Tax: Budgeting For the New UK Digital Services Tax

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Advertisers on the Google UK platform will pay an additional 2% levy on top of their advertising spend effective 1st November 2020. The new UK Digital Services Tax is a charge on revenues made by businesses that provide social media services, search engine, or online marketplaces to UK-based users. The intention is to capture revenue...

How SiteGeek Saved and Then Doubled Their Business and Started Landing More Qualified Leads and 10X Bigger Clients (Plus 3 Proven Tips to Help You Grow Your Own Business)

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At DigitalMarketer, we get to work with a lot of incredible businesses, and our absolute favorite thing is seeing a great company find even greater success with the trainings and strategies we teach. And it’s not just because we love celebrating our customers’ success (though we really do love shouting them all out!). It’s also...

Can Experience-Centric Shopping Survive in a Post-COVID World?

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Experiential commerce has been touted as the solution for many of the problems facing physical retail in recent years. This is a broad concept, but the fundamental idea is centered on giving the shopper a unique experience that can’t be replicated through remote channels. How one accomplishes this will vary based on product category and...

Twitch marketing: What it is and how brands can do it right

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Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands...