10 clever ways to improve you Glassdoor presence using Sprout Social

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Day in and day out, people are making choices about what to eat, where to shop, what to watch and so much more. When the answers aren’t immediately obvious, we frequently turn to others for guidance. Fortunately, in the digital world, a simple internet search surfaces consumer reviews about nearly anything, which help shape our...

Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

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  With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. Let’s dig into reasons for and against doing so. Between the presidential election in the United States, the global pandemic, and countless natural disasters, the year 2020 has been full of twists. As these events...

3 Buyer Insights to Consider When Engaging B2B Buyers In a COVID-19 World

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Accelerant. A word we are beginning to hear and see more often. It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors. Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus...

4 Best Ways to Make Money Through Instagram

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Instagram.  The name itself spells magic for content creators, entrepreneurs, and marketers. Why so? With 500 million+ daily active users, the penetration and reach of the platform are unrivalled. When the user base is this large, you can safely assume that there is a niche audience out there for you. If you play your cards...

5 Reasons Press Releases Are Important and How to Write Them

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In today’s age, it’s all about online content marketing and increasing your brand exposure. To some, the importance of a press release seems outdated or old-fashioned, as other social media channels have taken over businesses’ communications and content strategy. Why are press releases still important in the era of digital media? This article offers insight...

Top 7 Social Media Analytics Tools for 2020 – and Beyond!

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Digital Marketing and Social Media Analytics 2020 Are you actively promoting your business through social media marketing? Advertising your company, products, or services on social media platforms like LinkedIn, Instagram, Twitter, and Facebook is an effective way to boost brand awareness and increase your sales. However, you need to manage and monitor your campaign to...

Should I Publish Pricing or Rates on my Website?

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The majority of non-retail business owners struggle with the prospect of posting their rates online. Many of them worry that an upfront display of potential charges will reveal sensitive information to competitors, or worse, scare away customers at a sensitive point in the “buyer’s journey.” Nothing could be further from the truth. Publishing prices on...

Lead Magnets: A Comprehensive List of 50 Lead Magnet Examples to Grow Your Email List

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Ever wonder what happens to the 95% of people who visit your website without buying anything? Many of these visitors leave without ever coming back. What if, instead of losing a potential customer, you could add them to your email list and build a relationship with them? What if this was something that would lead to them...

How to Hack an Instagram Account: Top Tactics of 2020 (Don`t Publish)

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People have their reasons for getting into someone else’s social media profile. Perhaps they want to check on a suspicious partner, or they want to be sure that their kids are behaving properly online. Maybe they’re out to get a criminal, and they can get damning evidence via their Facebook or IG page. Just as...

Twitter Trending: How a Hashtag Could Reach a Worldwide Audience

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There are billions of active users on social media like Facebook and Instagram right now, ready to engage. Twitter is an especially great platform for interacting with a target audience. Businesses and entrepreneurs use it to reach a brand new crowd — no matter where they are in the world. Keep reading to learn about...