Google’s May 2020 Core Update: Winners, Winnerers, Winlosers, and Why It’s All Probably Crap

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Posted by Dr-Pete On May 4, Google announced that they were rolling out a new Core Update. By May 7, it appeared that the dust had mostly settled. Here’s an 11-day view from MozCast: We measured relatively high volatility from May 4-6, with a peak of 112.6° on May 5. Note that the 30-day average...

COVID-19 Social Media Re-Opening Checklist

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As a social media agency, we’ve been on a different kind of frontlines during COVID-19: helping our clients navigate and communicate individual business plans on their social channels. In the early weeks, we helped develop and adjust editorial calendars, content, and social media messaging that took into account the tough decisions of closings, furloughs, and...

Find The Pepsi to Your Coke: Using Competitive Analysis to Set Your Business Apart

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Superman vs. Lex Luther. Batman vs. The Joker. Pepsi vs. Coca-Cola. Burger King vs. McDonald’s. Chick-fil-A vs. Popeye’s. Every good story comes with a good-ol’-fashioned competition. And, as a society, we’re thankful for it. After all, how else would we have spent hours of our time if Popeye’s hadn’t sold out of chicken sandwiches last...

6 Simple Rules and Tips for Visual Storytelling in Marketing

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The human brain absorbs visual information 600 times faster than sounds and smells. People also remember pictures with logical connections between them 65% better than text. But how do you make the visual information generated by your brand even more effective? Some visual storytelling tips will help you with this. Visual Storytelling Tips Let’s take...

How to leverage social data to be a world-class agency

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Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to take campaigns and content to the next level. As an agency expert, it’s your responsibility to bring forward actionable insights that speak to your clients’ goals, audience, strategies and more. While some agencies might have...

How to Create Dynamic B2B Presentations for a Virtual World

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In Benefits of a Digital Connection During a Global Pandemic, we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. Online conferencing, collaborating, chatting, and even watching movies virtually with friends has become ubiquitous. And while virtual presentations aren’t new,...

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

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Posted by Evan_Hall If you handed someone a blank sheet of paper and the only thing written on it was the page’s title, would they understand what the title meant? Would they have a clear idea of what the actual document might be about? If so, then congratulations! You just passed the Blank Sheet of...

How to Stay Creative With an SEO-Driven Content Strategy

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Posted by Caroline-Forsey When I first joined HubSpot’s blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). The process was extremely creative, iterative, and collaborative. Of course, it was...

10 Ways Businesses Can Use a Digital Wallet to Get More Sales in 2020

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It may have taken a little longer than expected, but it appears that digital wallets are finally on fire. Now, you can use a digital wallet to get more sales in 2020 MasterCard found that mobile wallets are growing, while an American Express survey shows that digital sales are also increasing – despite security concerns....

An Ultimate Guide to Using Instagram Stories

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Are you looking to generate leads and sell more with Instagram? Instagram Stories are definitely the way to go. Instagram says that 60 percent of people discover new products on the platform + one-third of the most popular Stories come from business accounts.  This makes Stories a legit strategy to reach more Instagram users and...